The world’s not a perfect place. Unexpected challenges pop up all of the time. In Marketing, paralysis can be a natural reaction to these hurdles. Fear of making mistakes often replaces our courage to attack these problems head-on.

One of the best parts of our job at Merit Mile is the ability to work with a variety of companies in a number of different industries. Engrained into our DNA is the ability to dig into new entrepreneurial ideas, learn quickly, and apply best practices to achieve sales

The cloud is here to stay and software vendors worldwide are scrambling for simple ways to extend their reach. As such, APSstandard.org recognized the need to improve upon their website to reach a broader audience, while better serving the needs of their customer base.

Merit Mile Metrix is a proprietary marketing analytics and reporting platform designed and built in the cloud on Microsoft Windows Azure. We use Metrix for secure internal reporting, client reporting, project management, email distribution, and ad campaign reporting.

With 2 million users, Pinterest is generating more referral traffic to websites than YouTube, Google+, and LinkedIn combined. The latest darling of the social media universe is undoubtedly Pinterest. Although the company of 16 people has a following

Do you know those people who are absolutely impossible to shop for? Well, Merit Mile designed LaureNell.com exactly for this audience. What’s more, the site is powered by one of the most robust e-commerce engines on the planet

On the B2B front, Merit Mile is helping Microsoft realize its cloud computing channel strategy with two, complementary global initiatives. First, in an effort to help over 10,000 partners worldwide activate new cloud computing customers

Over the last few months we have had so many fun and unique professional opportunities that I wanted to kick-start this newsletter with a quick summary of recent events. With any luck, you will not only grasp the essence of the business value we are delivering to our clients

On the pro bono front, Merit Mile has teamed with 9PickUp.com and Aid to Victims of Domestic Abuse to redesign and launch their new web presence. Aid to Victims of Domestic Abuse, otherwise known as AVDA, is a nonprofit organization

When we learned we were developing a robust eCommerce solution for fashion company Laure Nell, I thought my various experiences with different CMS’ and standard eCommerce frameworks were sufficient enough to expect what was to come. From what we’d read on

Advertising has got to be one of the greatest ways to make a living. The pace is frantic, deadlines often looming, and the landscape ever changing. Over the last two decades technology has revolutionized the way we work, think, create and communicate.

Two critical, yet often overlooked, aspects of website creation and management involve testing and backups. Often taken for granted and not included as part of the regular production cycle, these two tasks can make a world of difference.

Rock ‘n roll was not just a musical revolution; it was also one of the main voices of a social revolution that focused on individuality, freedom of expression, and diversity. The rock ‘n roll generation defied convention and created massive industries such as personal

For savvy retailers, e-coupons have become an explosive business builder—but the operative word is “savvy.” If you're a CPG retailer who hasn't added online couponing to your marketing mix, you need to. According to a recent Forrester

Since the release of Silverlight 4 and Windows Phone 7, we are starting to see a noticeable shift in how the Windows web platform is being used to benefit just about every area of the web. With Microsoft's recent announcement in their change of strategy

By now you’ve undoubtedly seen the numerous “To the Cloud!” commercials or come across of the many “Cloud Power” print campaigns that Microsoft has been actively promoting recently. As a SMB business owner, or road warrior passing

Microsoft has just released Office 365, a cloud-based collaboration tool aimed at businesses of all sizes. Now SMBs can test the waters of cloud computing, while increasing productivity. Essentially all the documents, files, contacts, calendar needed to run your business

With the advent of Web 2.0, who needs offline advertising? You do. Read on to learn how offline awareness and demand generation tactics such as television, radio and outdoor advertising is still a critical part of the media mix equation. When e-commerce was younger

With only 6 weeks left until 2010 business half-time, there is no better time than the present to assess your work-in-progress marketing successes, challenges and balance of year opportunities. Here are 3 suggestions for your mid-year marketing review process

Conducting research on the status of women participating on U.S. public company boards. bq. “2010 is proving to be an exciting year and one in which we hope to see some progress in achieving our mission. We will continue to benchmark our successes and challenges, and plan to accelerate our efforts