News

Stretch your marketing budget in 2023: A proven formula for content marketing, lead generation, and awareness.

Let’s state the obvious. The job of a marketer in 2023 is tough. Chances are you are working with a conservative marketing budget, the size of your team may have been impacted, and the pressure is on to do more with less. Or, in many cases, you’re spreading and shifting your time and budget into new areas like AI-driven marketing.

Thu Mar 9th 2023
Scott Lindars
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Strategic Marketing in 2023: The Year of the Brand & Conversational AI

As we settle into the new year we are surrounded, if not overwhelmed, by the noise of a bleak economy. Is the forecast truly cloudy for brands and corporate marketers, and if so, where should the budget and energy focus be directed?

Tue Feb 14th 2023
Mark Reino
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Everything You Need to Know About the B2B Creative Brief

Consumer marketing often has mass appeal and offers a lot of flexibility in terms of risk-taking and conceptual development. Although B2B marketing can be construed as more regimented and less fun than consumer marketing, creative development in the B2B arena is, perhaps, an even more thoughtful and more highly targeted marketing and communications process.

Tue Feb 7th 2023
Saul Darville
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5 Articles to Simplify LinkedIn Advertising in 2023

LinkedIn has always been known as a platform that helps professionals network, share updates, and connect with peers. But there is another essential element to the platform that marketers and campaign managers need to be familiar with—LinkedIn Advertising for awareness and demand generation.

Thu Jan 19th 2023
Sarah Gibson
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A SMB Model for Modern Digital Security

In an ever-changing digital landscape, all businesses, from small and medium to enterprise, must consider the digital security of their organization and team members as a part of their ongoing business plan.

Fri Jan 6th 2023
Sarah Gibson
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Maximizing partner consumption of your co‑sell marketing kits

Congratulations, you’ve built a partner marketing kit. Your partners now have content marketing assets like eBooks and infographics, digital display banners, and emails in hopes that they can easily co-sell your joint solutions and services. Or will they?

Wed Dec 14th 2022
Scott Lindars
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Public Relations in an Economic Downturn

Public relations (PR) and earned media-focused strategies have long been known to play a critical role for organizations in every industry and of every size. The ability to connect and build relationships with targeted journalists and execute pinpoint brand storytelling in front of desired audiences is a highly effective means of getting your story across.

Thu Dec 1st 2022
John Sternal
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Vertical marketing—good, better, best

Marketing and sales organizations agree there is tremendous value in taking a vertical-specific approach. Solutions and services solve industry-specific use cases and pain points, marketing campaigns and content speak directly to buying groups, and sellers lead more meaningful conversations with customers.

Mon Nov 14th 2022
Scott Lindars
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PR ROI of 32x?

Going Beyond Brand Awareness to Explain to the C-level Why It’s a Good Investment. Clients are interested in PR and brand awareness because it’s a great way to establish or reinforce subject-matter expertise and credibility within a specific industry. Furthermore, it can also help in boosting leads and even sales.

Thu Aug 18th 2022
John Sternal
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Why You Should Optimize for Voice Search

There are endless possibilities for the future of voice technology and one thing is clear – the popularity of voice search is rapidly rising, and it will significantly change the way SEO is done. The way people search for information online has changed significantly in recent years. Voice search is quickly going from a rare act to something that people do all the time.

Mon Dec 7th 2020
Earl Siamundo
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4 Reasons why LinkedIn Advertising is Superior for B2B Social Media Marketing

There is no denying the immense power and reach of social media. Social media advertising drives targeted web traffic, boosts your website’s SEO rankings, and helps you better engage with and understand your audience.

Mon Nov 16th 2020
Earl Siamundo
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Developing Deeper Customer Relationships Through Marketing

Posted on: October 19th, 2020 The word marketing has often been associated with the selling and promotion of products or services. However, there is much more to marketing than strictly generating sales. Those companies who fail to explore the additional benefits of a strong marketing program will miss out on the opportunity to build a […]

Mon Oct 19th 2020
John Sternal
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Customer Data as the Key to Automotive Innovation

Today’s business landscape features advanced, sophisticated and fast-paced technologies such as artificial intelligence (AI) and the Internet of Things (IoT) that continues to drastically alter the way industries function.

Mon Aug 3rd 2020
John Sternal
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How to Utilize Surveys in Procuring Maximum PR Value

In today’s media landscape, data analysis proves necessary for journalists aiming to produce relevant and desired content for readers and viewers. For brands looking to elevate their overall awareness, an understanding of the press that intrigues readers and promises new clients shines through with survey data.

Tue Jul 7th 2020
John Sternal
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Are Brands Communicating Effectively to External Audiences During COVID-19?

The COVID-19 pandemic that shut down the entire world in March had an almost immediate and sweeping impact on the global economy. In the U.S., gross domestic product (GDP) fell 4.8% in the first quarter, more sharply than the 3.5% decline expected by most analysts.

Mon May 4th 2020
Erica Olson
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How Can Your Business Leverage Remote Workforce Tools for Productivity?

In just a few short weeks, COVID-19 displaced millions of employees and completely transformed the global business world into a remote workforce. For several years now companies have been touting the benefits that technologies offer in enabling a mobile and remote workforce – now the time has come to leverage these technologies so businesses of all sizes can allow their teams to persevere in one of the world’s largest pandemics ever.

Wed Mar 25th 2020
John Sternal
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The Myth of Slashing Marketing Budgets in a Difficult Economy

Brands and marketing departments typically look to slash budgets immediately at the first sign of an economic downturn. While on the surface this makes sense to the finance departments, there can be deeper, lasting negative ramifications to this business approach. However, when done the right way, brands can leverage marketing with the right budget that can help them survive and come out on the other end of the downturn in a leadership position.

Thu Mar 19th 2020
John Sternal
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COVID-19 Has Disrupted Sales and Marketing in Your Business, Now What?

Almost overnight, the world has slowed down with all eyes turning toward any updates on the latest COVID-19 cases (Coronavirus). It has a certain, almost inexplicable scare quality attached to it even though the number of reported deaths remains at low levels. The fact that there is no cure, along with the fear of the unknown, has millions on edge wondering “what’s next”?

Fri Mar 6th 2020
John Sternal
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Companies That Promote Digital Transformation Through Marketing & PR Are Rewarded by Shareholders

Technology is everywhere, and with the advancement of artificial intelligence and machine learning, digital transformation strategies seem to be inevitable for all companies, and many leading companies are reaping the rewards.

Thu Jan 2nd 2020
John Sternal
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Industry Pulse: 2019 Merit Mile Leisure Travel and Hospitality Industry Trends

Recent data indicates the U.S. travel and tourism industry generated over $1.5 trillion in economic output, supporting nearly 8 million U.S. jobs. Is your hospitality brand eating its slice of this massive industry pie?

Fri Dec 20th 2019
John Sternal
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