Merit Mile is proud to announce it has been named Public Relations Agency of Record for Cincinnati-based Swapalease.com. People view their cars today much like cell phones, with millions of drivers upgrading to different models after just a few years. This philosophy has led to an increase in leasing activity, especially following the recession. In fact, lease penetration rates were just 9% in 2008, and today roughly 24% of all cars sold are through lease programs. Swapalease.com is the pioneering online marketplace that helps a person escape their lease even before their contract has expired, fueling an expedited need or desire to change into a different car.
Not advertised by dealers, Swapalease.com has turned to Merit Mile for a Public Relations program that will help educate drivers about the service and generate press exposure that often comes with third-party credibility. As Scot Hall, Executive Vice President of Swapalease.com explains “Driver education is a primary business objective for the expansion of the Swapalease.com marketplace and we will leverage the authoritative insight and deep automotive relationships Merit Mile has established to further our industry positioning.” Swapalease.com becomes the latest in a string of automotive companies that have joined the Merit Mile family.
A strategic and growing category, Merit Mile has generated strong relationships with industry media and has developed creative advertising campaigns for leading automotive brands across North America. Following a successful pilot project in which Merit Mile secured key media placements for Swapalease.com, including USA Today and The Wall Street Journal, the agency will be responsible for brand education and promotion among lease drivers throughout North America. For additional information or to learn more about Merit Mile’s integrated marketing and PR programs, please visit MeritMile.com.