Posted on: October 7th, 2025 Merit Mile Wins AMA Marketing Award for PR & Communications Campaign of the Year Merit Mile has been honored with the AMA Marketing Award for PR & Communications Campaign of the Year, recognizing our work with long-time client Fleet Advantage. The distinction reflects a program built on sustained creativity, disciplined […]

When an enterprise IT client asked Merit Mile to accelerate demand within a narrow list of priority accounts, we combined Account-Based Marketing with disciplined BANT qualification—Budget, Authority, Needs, and Timeline.

When Autoagent set out to launch EscrowTaxes.com, it quickly became clear that the assignment was bigger than a logo and a landing page. Property tax escrow is complex, regulated, and often unfamiliar to many users.

When NADA 2025 arrived in New Orleans, the Merit Mile team embedded with client teams on the show floor—cameras rolling, media lists in hand, and a plan to turn real-time interactions into reusable assets.

In the first three months of 2025, Merit Mile PR clients achieved an average of $18.79 in earned media value for every dollar invested in their public relations programs. Beyond building awareness and authority, these results reflect a core Merit Mile principle: every PR initiative should deliver measurable business impact.

Thought leadership is a highly sought after strategy and part of the B2B marketing toolkit. But are companies and their leaders truly maximizing its power today? If not, what are the reasons they are coming up short?

In our ongoing commitment to help channel, partner, and alliance marketing professionals understand the dynamic landscape of channel marketing, Merit Mile conducted a survey in January 2024 to delve into the trends, challenges, and opportunities shaping 2024 marketing strategies.

In today’s business landscape, supply chains have become critical components of an overall business strategy, especially as the federal U.S government recently opened $5.6 billion in funding for projects to strengthen supply chains.

In today’s fast-paced digital landscape, short-form videos have emerged as a powerful marketing tool for businesses looking to promote their offerings and services. With the expanded use of social media and the increasing demand for quick yet engaging content, they have become an essential component of many successful marketing strategies here at Merit Mile.

From the hopeful startup to the established enterprise, and amidst multiple bull and bear cycles, the Merit Mile team has seen just about everything over the last 15+ years. One thing in particular shines brightly in our analyses—the way marketing departments and organizations navigate turbulent times is a great indicator of sustained, long-term performance.

You may have been thinking about generating more publicity for your brand, product, or service. Most likely you know how valuable this can be in driving overall awareness and positioning you as a credible leader within your industry.

We all have our favorite podcasts and it’s not hard to see why. It’s an easy and engaging way for one to learn, explore, and stay current on everything from news and sports to entertainment and self-help. In fact, podcasting has reached the highest numbers ever this year, with 90 million Americans being weekly podcast listeners (Buzzsprout).

Let’s state the obvious. The job of a marketer in 2023 is tough. Chances are you are working with a conservative marketing budget, the size of your team may have been impacted, and the pressure is on to do more with less. Or, in many cases, you’re spreading and shifting your time and budget into new areas like AI-driven marketing.

As we settle into the new year we are surrounded, if not overwhelmed, by the noise of a bleak economy. Is the forecast truly cloudy for brands and corporate marketers, and if so, where should the budget and energy focus be directed?

Consumer marketing often has mass appeal and offers a lot of flexibility in terms of risk-taking and conceptual development. Although B2B marketing can be construed as more regimented and less fun than consumer marketing, creative development in the B2B arena is, perhaps, an even more thoughtful and more highly targeted marketing and communications process.

LinkedIn has always been known as a platform that helps professionals network, share updates, and connect with peers. But there is another essential element to the platform that marketers and campaign managers need to be familiar with—LinkedIn Advertising for awareness and demand generation.

In an ever-changing digital landscape, all businesses, from small and medium to enterprise, must consider the digital security of their organization and team members as a part of their ongoing business plan.

Congratulations, you’ve built a partner marketing kit. Your partners now have content marketing assets like eBooks and infographics, digital display banners, and emails in hopes that they can easily co-sell your joint solutions and services. Or will they?

Public relations (PR) and earned media-focused strategies have long been known to play a critical role for organizations in every industry and of every size. The ability to connect and build relationships with targeted journalists and execute pinpoint brand storytelling in front of desired audiences is a highly effective means of getting your story across.

Marketing and sales organizations agree there is tremendous value in taking a vertical-specific approach. Solutions and services solve industry-specific use cases and pain points, marketing campaigns and content speak directly to buying groups, and sellers lead more meaningful conversations with customers.