Turning Coverage into Outcomes: PR ROI of $18.79 Per $1 in Q1 2025

Merit Mile - PR - ROI -2025

Posted on: April 8th, 2025

In the first three months of 2025, Merit Mile PR clients achieved an average of $18.79 in earned media value for every dollar invested in their public relations programs. Beyond building awareness and authority, these results reflect a core Merit Mile principle: every PR initiative should deliver measurable business impact.

Quantifying PR Value

Merit Mile’s proprietary PR value model translates media coverage into earned media value (EMV) — a dollarized estimate of what comparable paid exposure would cost across similar publications and formats. This model allows marketing and communications leaders to benchmark performance over time, compare campaigns, and identify areas to double down on for greater impact.

Paired with qualitative insights such as message pull-through, sentiment analysis, and share of voice, EMV provides a holistic, accountable view of PR success — far beyond vanity metrics

What Clients Receive Each Month

Each month, Merit Mile PR clients receive a concise, decision-ready report connecting activity to outcomes:

  • Earned Media Value (EMV): A dollarized view of coverage impact
  • Coverage Roll-Ups: Outlet, headline, link, and reach/UVPM details
  • Share of Voice & Sentiment: Competitive context and tone analysis
  • Message Pull-Through: Evaluation of how key narratives performed
  • Attribution Signals: Backlinks, referral traffic, and assisted outcomes where measurable

These metrics help leadership teams understand what’s working, where to adjust, and how to align communications strategies with business objectives.

From Insight to Action

The goal isn’t simply to tally media hits — it’s to use data-driven insight to refine story angles, prioritize outlets, and synchronize announcements with market moments. By connecting coverage metrics to marketing and sales motions, Merit Mile ensures that top-of-funnel visibility translates into tangible pipeline momentum.

Built for Every Industry and Buying Cycle

Merit Mile partners with brands across IT, government, hospitality, automotive, finance, healthcare, and more. Each PR measurement framework is tailored to align with a client’s unique sales cycle, compliance needs, and success criteria.

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