AMA Marketing Award for PR & Communications Campaign of the Year

Posted on: October 7th, 2025

Merit Mile Wins AMA Marketing Award for PR & Communications Campaign of the Year

Merit Mile has been honored with the AMA Marketing Award for PR & Communications Campaign of the Year, recognizing our work with long-time client Fleet Advantage. The distinction reflects a program built on sustained creativity, disciplined execution, and a commitment to measurable outcomes.

Merit Mile partnered with Fleet Advantage to elevate brand leadership and keep the company top-of-mind with decision-makers across its industry. The initiative centered on three pillars: earned media, strategic storytelling, and executive visibility. Together, these efforts formed a cohesive communications engine that supported business development while strengthening corporate reputation.

A key component of the program was an integrated media strategy spanning national and trade publications. By aligning story angles to market moments and audience priorities, the team delivered coverage that underscored Fleet Advantage’s category leadership and real-world impact. Thought leadership played a complementary role: bylines, insights, and commentary helped translate complex issues into practical guidance for customers and partners.

To amplify that narrative, Merit Mile also developed a targeted awards and speaking roadmap, placing company leaders on influential stages and within respected rankings. This external validation—paired with a consistent newsroom cadence of press releases, expert articles, and timely updates—kept momentum high throughout the year.

Executional rigor was matched by close collaboration. Working hand-in-hand with client stakeholders, the team ensured message alignment and compliance at every step. This tight feedback loop allowed us to move quickly, maintain quality, and keep the program responsive to shifting market dynamics.

The result is a communications framework that not only earns attention but converts it into advantage—fueling awareness, engagement, and pipeline conversations for Fleet Advantage. We’re proud of this milestone and even more energized by what’s ahead as we continue to partner on campaigns that move the market.

Explore more of our award-winning work and see how Merit Mile can help your brand lead the conversation.