Onsite at NADA 2025: Turning Booth Moments into Lasting Momentum
Posted on: May 13th, 2025
When NADA 2025 arrived in New Orleans, the Merit Mile team embedded with client teams on the show floor—cameras rolling, media lists in hand, and a plan to turn real-time interactions into reusable assets. Over two fast-paced days we produced six live-action videos and coordinated dozens of earned-media and influencer interviews, partnering closely with spokespeople and outlets to capture timely stories that would travel far beyond the booth.
Our mandate was simple: transform event energy into business outcomes. That started with rigorous onsite production—shot planning, direction, and capture across booths and activations—so every piece of footage had a clear narrative and post-show purpose. In parallel, we provided editorial support, prepping interviewees, aligning talking points, and coordinating media windows to keep messages consistent and on schedule. Once the show closed each day, our team packaged assets for multiple uses, from newsroom-ready cuts to social snippets and sales-enablement clips, ensuring the content could be published quickly and repurposed throughout the quarter.
The impact wasn’t limited to video and press. On the social side, we paired coverage with active listening and thoughtful moderation to deepen audience relationships. Tracking event hashtags, brand mentions, and comment threads surfaced what attendees were reacting to in the moment; timely replies, hand-offs, and DMs turned that attention into one-to-one conversations that build trust. Deciding in advance how—and how quickly—to engage kept our voice consistent and our response times tight, amplifying the reach and credibility of everything captured on the floor.
Taken together, this approach turned a busy week in New Orleans into sustained momentum: stories that informed the press, assets that fueled marketing and sales, and conversations that extended the life of the event. If you’re planning an industry show of your own, we can tailor a production, PR, and social amplification plan that turns booth traffic into measurable awareness—and pipeline.