With 2013 coming to a close, marketers have set their sights on what seems to be a completely digital 2014. All signs point toward a shift in satisfying digital consumer needs, as companies begin their planning and budgeting for the new year.
You may have been thinking about generating more publicity for your brand, product or service. Most likely you know how valuable this can be in driving overall awareness and positioning you as a credible leader within your industry.
Businesses can learn some valuable lessons from the U.S. Government’s launch of HealthCare.gov website. The challenges began once the government launched the website for use, midnight of October 1st. Several problems occurred when users tried to access the site.
Consumer needs and wants are one of the leading factors that drive the world of marketing as we know today, particularly since needs and wants generate demand. Branding, as according to the business dictionary, is “the process involved in creating a unique name and image
A question to all the CMOs reading this blog post: How is your role different today than it was five, ten or fifteen years ago? Sure, creative, messaging and reporting are critical elements of the job, but there’s a good chance
Consumers today are bombarded by a plethora of options when it comes to their buying needs; the alternatives in which to delegate their money can be overwhelming. But, why then do some consumers go straight to pick up one product over another
“Sure, it would be great to go on TV and do an interview, but how would that translate into sales?” This is a question we’re often asked in strategy sessions with clients. On the surface, national media appearances are great ways to elevate
It has been reported by AllThingsD that Yahoo plans to buy blogging site Tumblr for approximately $1.1 billion. Social network and industry experts believe the deal represents a true opportunity for Yahoo to be “cool” again for the first time in years.
Content is king, but more emphasis should be placed on images when selecting and shaping content. The human brain processes visuals 60,000 times faster than text. According to Laura Silverman, director of the Institute for the Study of Advanced Development
The number of commercial emails opened on mobile devices is currently at 41% according to recent data from Knotice. Before the end of the year, this number is expected to surpass emails opened on PC/desktops. This fast-growing trend presents new challenges
When it comes to advertising and marketing today, it is clear that content is a key piece of any successful marketing strategy. But what types of content are generating the highest return on investment? Although featured articles
Since we opened our doors in 2007, Merit Mile has been delivering on the promise helping customers achieve new levels of growth in a fully-dedicated, accountable manner. Award-winning creative and a service-obsessed approach have been the two primary
Merit Mile is proud to announce it has been named Public Relations Agency of Record for Cincinnati-based Swapalease.com. People view their cars today much like cell phones, with millions of drivers upgrading to different models after just a few years.
Businesses both large and small, and in a variety of industries, wonder what the right holiday marketing strategy should be to capitalize on sales. Place more emphasis on Black Friday, Cyber Monday, or spread out a marketing budget throughout the course of the holiday
The holidays can offer businesses both large and small numerous fits in terms of setting the right marketing strategy. The right time to plan any holiday marketing campaign is after the previous holiday season. However, what techniques are available to businesses
No doubt, B2B marketers have heard, uttered and preached the phrase, “Content Is King”, more than once over the last few years. And there is reason for that. According to B2B Magazine, a recent survey of 440 B2B professionals revealed
Brands are always under the microscope. Like it or not, in this day and age of social media and 24/7 news coverage, everything a brand says is fair game for public record. Marketers, employees and those sitting in the C-suite should be very aware of this.