If you’re in the building and construction industry on any level, you most likely have some form of energy-efficient offering tied to your product or service. Energy efficiency and the “green movement” have reached critical mass
Suppose your company is looking to update its web presence into 2014 and beyond. You’ve been happy with your existing website but you know it’s time to go in a new direction. You think it’s all about having
January is an important month for the automotive marketers. Between the North American International Auto Show and the National Automobile Dealers Association Conference & Expo (NADA), the entire world of automotive and auto finance comes together
You may have been thinking about generating more publicity for your brand, product or service. Most likely you know how valuable this can be in driving overall awareness and positioning you as a credible leader within your industry.
Businesses can learn some valuable lessons from the U.S. Government’s launch of HealthCare.gov website. The challenges began once the government launched the website for use, midnight of October 1st. Several problems occurred when users tried to access the site.
The growing importance of Search Engine Optimization is on full speed for companies in virtually every industry. SEO is a strategic way to drive traffic to your website via the web, such as Google’s search engine.
Consumers today are bombarded by a plethora of options when it comes to their buying needs; the alternatives in which to delegate their money can be overwhelming. But, why then do some consumers go straight to pick up one product over another
“Sure, it would be great to go on TV and do an interview, but how would that translate into sales?” This is a question we’re often asked in strategy sessions with clients. On the surface, national media appearances are great ways to elevate
It has been reported by AllThingsD that Yahoo plans to buy blogging site Tumblr for approximately $1.1 billion. Social network and industry experts believe the deal represents a true opportunity for Yahoo to be “cool” again for the first time in years.
Content is king, but more emphasis should be placed on images when selecting and shaping content. The human brain processes visuals 60,000 times faster than text. According to Laura Silverman, director of the Institute for the Study of Advanced Development
The number of commercial emails opened on mobile devices is currently at 41% according to recent data from Knotice. Before the end of the year, this number is expected to surpass emails opened on PC/desktops. This fast-growing trend presents new challenges
When it comes to advertising and marketing today, it is clear that content is a key piece of any successful marketing strategy. But what types of content are generating the highest return on investment? Although featured articles
Often times, it’s not enough to simply tell customers how you can help them. Rather, it’s important to show customers how you can benefit their business. This is strategically achieved through sharing a success story
Since we opened our doors in 2007, Merit Mile has been delivering on the promise helping customers achieve new levels of growth in a fully-dedicated, accountable manner. Award-winning creative and a service-obsessed approach have been the two primary
Merit Mile is proud to announce it has been named Public Relations Agency of Record for Cincinnati-based Swapalease.com. People view their cars today much like cell phones, with millions of drivers upgrading to different models after just a few years.
Businesses both large and small, and in a variety of industries, wonder what the right holiday marketing strategy should be to capitalize on sales. Place more emphasis on Black Friday, Cyber Monday, or spread out a marketing budget throughout the course of the holiday
No doubt, B2B marketers have heard, uttered and preached the phrase, “Content Is King”, more than once over the last few years. And there is reason for that. According to B2B Magazine, a recent survey of 440 B2B professionals revealed
Brands are always under the microscope. Like it or not, in this day and age of social media and 24/7 news coverage, everything a brand says is fair game for public record. Marketers, employees and those sitting in the C-suite should be very aware of this.
Many SMBs lack an adequate disaster recovery (DR) protection for their applications. Disaster recovery is deemed too expensive, complex and unreliable for any but the most mission-critical applications. Traditional disaster recovery solutions often require significant
With the tablet market share forecasted to grow at 29% year-over-year between 2012 and 2018, it is clear that tablets will become the primary personal