Marketing with Kik, WhatsApp, Snapchat and Others

Companies have learned that normal advertising channels don’t impact audiences the way they used to. In an effort to stay up to date and continue to succeed, many organizations have embraced social media as an integral part of their marketing campaign. However, as Millennials attain more buying power and influence, advertisers must find new ways and platforms to engage with this coveted demographic.

A recent Ad Age article explained the importance of reaching your target audience, Millennials in particular, through next-gen apps such as Line, WhatsApp, Kik, Tango, Snapchat and WeChat. Each platform appeals to different categories of the same demographic. Depending on what message you are trying to convey to your audience, one of these social networks will best suit your efforts. Snapchat, the ephemeral app, allows you to take pictures and short videos for a selected group of people, for a specific amount of time, and then the picture or video will disappear. Kik, a messenger app with a built-in browser, allows the individual to connect with other individuals who also use the app.

Being present on these apps allows you to reach a younger audience that would be excluded from normal advertising avenues. In the digital world, attaining and maintaining your audience’s attention as well as telling a story are must-dos for your marketing campaign. Positioning yourself as an industry thought leader will help ensure your success and have others look to you for stimulating opinions on certain topics.

Being able to target Millennials through next-gen apps and social media should be a critical part of your marketing campaign. Finally, at the end of it all, did it work? Campaign measurement is critical in evaluating success, and today’s measurement tools allow brands to see real-time insights from mobile and social campaigns, in a variety of user-friendly formats. Have your attempts to engage with the general public on social media fallen flat? Are you not sure which sites add to your marketing campaign? Chat with a Merit Mile specialist today and find out what’s best for your brand.