News

Greyhound – An Interesting Case Study in Rebranding

Greyhound offers an interesting case study in rebranding today. The time-honored bus/transportation provider needed to undergo a makeover in order to attract new and younger audiences, as well as compete against other forms of popular

Tue Jul 15th 2014
Sarah Gibson
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LeBron James: Basketball Star, Marketing Mogul

LeBron James, one of the NBA’s most popular players, has decided to go back to Cleveland. Opting out of his contract with the Miami Heat, James wanted to test the free agency waters to see if any other teams would take the bait.

Fri Jul 11th 2014
John Sternal
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B2B or B2C? Neither it’s Human to Human

Through the years, B2B and B2C have been markedly different and rightfully so. Marketers aren’t targeting the same audience, so why use the same types of communication to reach them? However, consumers are consumers, and in today’s world of abundant

Wed Jul 2nd 2014
Sarah Gibson
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The Internet of Things

The Internet of Things, or IoT for short, is the new way to establish and remain connected over the Internet. IoT connects people, objects and anything with a unique identifier over a network, transferring data seamlessly without human-to-human

Mon Jun 23rd 2014
Sarah Gibson
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Is Your Mobile Campaign Integrated?

The importance of having an integrated marketing campaign cannot be understated. In order for businesses to be successful and have the best return on investment, it is necessary to reach consumers across all platforms – mobile

Fri Jun 20th 2014
Sarah Gibson
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The Reach of Facebook Advertising

The digital age has turned the advertising model on its head. With the advent of social media and the ease of connectivity, advertisers need to find new ways to reach potential customers. Facebook has been the advertising driving

Tue Jun 17th 2014
Sarah Gibson
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When Is Your Brand Outdated?

A lot of organizations are finding it hard to keep up with their brand identity. It isn’t because they don’t have an online presence; rather their brand is out of date. In this day and age, your brand is what defines you and identifies with customers.

Fri Jun 13th 2014
John Sternal
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How Marketers Can Win the World Cup

Every four years, for a few weeks cultural barriers are overlooked as individuals come together to watch fútbol and to cheer on their favorite team in the World Cup. Millions of fans worldwide tune in to watch as thirty-two teams play their hearts

Tue Jun 10th 2014
Sarah Gibson
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The Importance Of Mobile Marketing Apps

Marketing has always kept up with the times. When organizations began utilizing web pages to create business momentum, it was the first step in moving toward the

Fri Jun 6th 2014
Sarah Gibson
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Evidence Marketing Elevates Sales For The Construction Industry

If you’re in the building and construction industry on any level, you most likely have some form of energy-efficient offering tied to your product or service. Energy efficiency and the “green movement” have reached critical mass

Tue May 6th 2014
Sarah Gibson
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Best Practices in Responsive Web Design

Suppose your company is looking to update its web presence into 2014 and beyond. You’ve been happy with your existing website but you know it’s time to go in a new direction. You think it’s all about having

Tue Mar 11th 2014
John Sternal
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23-Point Checklist For B2B Trade Show Marketers

January is an important month for the automotive marketers. Between the North American International Auto Show and the National Automobile Dealers Association Conference & Expo (NADA), the entire world of automotive and auto finance comes together

Tue Feb 11th 2014
John Sternal
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Media Tours: Taking Your Message On The Road

You may have been thinking about generating more publicity for your brand, product or service. Most likely you know how valuable this can be in driving overall awareness and positioning you as a credible leader within your industry.

Wed Nov 13th 2013
John Sternal
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What We Learned From HealthCare.gov Launch

Businesses can learn some valuable lessons from the U.S. Government’s launch of HealthCare.gov website. The challenges began once the government launched the website for use, midnight of October 1st. Several problems occurred when users tried to access the site.

Mon Nov 11th 2013
John Sternal
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Best Practices In Search Engine Optimization

The growing importance of Search Engine Optimization is on full speed for companies in virtually every industry. SEO is a strategic way to drive traffic to your website via the web, such as Google’s search engine.

Tue Oct 29th 2013
John Sternal
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How Colors Can Impact Your Brand

Consumers today are bombarded by a plethora of options when it comes to their buying needs; the alternatives in which to delegate their money can be overwhelming. But, why then do some consumers go straight to pick up one product over another

Thu Jun 20th 2013
John Sternal
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How Can A Press Interview Create Leads?

“Sure, it would be great to go on TV and do an interview, but how would that translate into sales?” This is a question we’re often asked in strategy sessions with clients. On the surface, national media appearances are great ways to elevate

Wed Jun 5th 2013
John Sternal
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How Yahoo And Tumblr Could Work

It has been reported by AllThingsD that Yahoo plans to buy blogging site Tumblr for approximately $1.1 billion. Social network and industry experts believe the deal represents a true opportunity for Yahoo to be “cool” again for the first time in years.

Mon May 20th 2013
John Sternal
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The Impact From Image Marketing

Content is king, but more emphasis should be placed on images when selecting and shaping content. The human brain processes visuals 60,000 times faster than text. According to Laura Silverman, director of the Institute for the Study of Advanced Development

Fri May 17th 2013
John Sternal
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Email Marketing For Mobile Devices

The number of commercial emails opened on mobile devices is currently at 41% according to recent data from Knotice. Before the end of the year, this number is expected to surpass emails opened on PC/desktops. This fast-growing trend presents new challenges

Tue May 14th 2013
Sarah Gibson
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