The future of B2B content marketing strategies based on current trends and statistics. It seems that content marketing in B2C is much more common than content marketing in B2B. While this might be true, it is also true that more and more companies are developing B2B content
March Madness is one of the greatest times of the year for college basketball fans. For three weeks college basketball fans are glued to the television as well as their brackets hoping they picked the right winners and upsets. However, March Madness isn’t only a fun
Appealing to listeners takes strategy. There are various ways to market and reach out to viewers, particularly nowadays with numerous content outlets to post to. Sites such as YouTube, Instagram, and Facebook allow people and brands to broadcast to the public
Everyone always raves about Super Bowl commercials. Each year, consumers and organizations alike look forward to the Super Bowl to see the best commercials brands have to show. With slots costing upwards of 4.5 million dollars, it is no wonder Super Bowl
In today’s media-saturated world, brands need to find a way to break through the clutter in order to have the desired impact on their audience. For sports brands, engaging with supporters is a crucial part of their marketing strategy. What’s more making
Social media mistakes are not always easy to fix. For companies that have an online presence, few, if any, can afford to have a social media blunder. The Internet is quick in pointing out mistakes and not readily willing to forgive. However, every once in a while
Engaging with an audience is one part skill, one part reach and one part timing. All parts add up to what businesses hope to be a constructive conversation that further establishes the brand in the eyes of consumers. Social media managers spend an ornate amount
Trying to convert site visitors into leads is no small task. With a little help from remarketing, companies experience a growth in revenue and brand awareness that simply cannot be denied. A Loews Hotels case study shows that the hotel company saw an increase
Companies have observed that in order to stay in the game, they must not only have an online presence but a mobile one as well. A recent Business Insider article reported that businesses have started to more heavily invest in mobile advertising
Newsjacking. What is it? How to do it? Why is it important? It’s the new way that brands are communicating with audiences today.
Companies have learned that normal advertising channels don’t impact audiences the way they used to. In an effort to stay up to date and continue to succeed, many organizations have embraced social media as an integral
Greyhound offers an interesting case study in rebranding today. The time-honored bus/transportation provider needed to undergo a makeover in order to attract new and younger audiences, as well as compete against other forms of popular
LeBron James, one of the NBA’s most popular players, has decided to go back to Cleveland. Opting out of his contract with the Miami Heat, James wanted to test the free agency waters to see if any other teams would take the bait.
Through the years, B2B and B2C have been markedly different and rightfully so. Marketers aren’t targeting the same audience, so why use the same types of communication to reach them? However, consumers are consumers, and in today’s world of abundant
The Internet of Things, or IoT for short, is the new way to establish and remain connected over the Internet. IoT connects people, objects and anything with a unique identifier over a network, transferring data seamlessly without human-to-human
The importance of having an integrated marketing campaign cannot be understated. In order for businesses to be successful and have the best return on investment, it is necessary to reach consumers across all platforms – mobile
The digital age has turned the advertising model on its head. With the advent of social media and the ease of connectivity, advertisers need to find new ways to reach potential customers. Facebook has been the advertising driving
A lot of organizations are finding it hard to keep up with their brand identity. It isn’t because they don’t have an online presence; rather their brand is out of date. In this day and age, your brand is what defines you and identifies with customers.
Every four years, for a few weeks cultural barriers are overlooked as individuals come together to watch fútbol and to cheer on their favorite team in the World Cup. Millions of fans worldwide tune in to watch as thirty-two teams play their hearts
Marketing has always kept up with the times. When organizations began utilizing web pages to create business momentum, it was the first step in moving toward the