A lot of organizations are finding it hard to keep up with their brand identity. It isn’t because they don’t have an online presence; rather their brand is out of date. In this day and age, your brand is what defines you and identifies with customers.
Every four years, for a few weeks cultural barriers are overlooked as individuals come together to watch fútbol and to cheer on their favorite team in the World Cup. Millions of fans worldwide tune in to watch as thirty-two teams play their hearts
If you’re in the building and construction industry on any level, you most likely have some form of energy-efficient offering tied to your product or service. Energy efficiency and the “green movement” have reached critical mass
Experts say that building a brand identity involves more than just selling at an affordable price or providing superior products in comparison with your competitors. It involves more than just a business mission statement, logo or tagline.
January is an important month for the automotive marketers. Between the North American International Auto Show and the National Automobile Dealers Association Conference & Expo (NADA), the entire world of automotive and auto finance comes together
With 2013 coming to a close, marketers have set their sights on what seems to be a completely digital 2014. All signs point toward a shift in satisfying digital consumer needs, as companies begin their planning and budgeting for the new year.
You may have been thinking about generating more publicity for your brand, product or service. Most likely you know how valuable this can be in driving overall awareness and positioning you as a credible leader within your industry.
Businesses can learn some valuable lessons from the U.S. Government’s launch of HealthCare.gov website. The challenges began once the government launched the website for use, midnight of October 1st. Several problems occurred when users tried to access the site.
Consumer needs and wants are one of the leading factors that drive the world of marketing as we know today, particularly since needs and wants generate demand. Branding, as according to the business dictionary, is “the process involved in creating a unique name and image
A question to all the CMOs reading this blog post: How is your role different today than it was five, ten or fifteen years ago? Sure, creative, messaging and reporting are critical elements of the job, but there’s a good chance
Consumers today are bombarded by a plethora of options when it comes to their buying needs; the alternatives in which to delegate their money can be overwhelming. But, why then do some consumers go straight to pick up one product over another
“Sure, it would be great to go on TV and do an interview, but how would that translate into sales?” This is a question we’re often asked in strategy sessions with clients. On the surface, national media appearances are great ways to elevate
It has been reported by AllThingsD that Yahoo plans to buy blogging site Tumblr for approximately $1.1 billion. Social network and industry experts believe the deal represents a true opportunity for Yahoo to be “cool” again for the first time in years.
Content is king, but more emphasis should be placed on images when selecting and shaping content. The human brain processes visuals 60,000 times faster than text. According to Laura Silverman, director of the Institute for the Study of Advanced Development
The number of commercial emails opened on mobile devices is currently at 41% according to recent data from Knotice. Before the end of the year, this number is expected to surpass emails opened on PC/desktops. This fast-growing trend presents new challenges
When it comes to advertising and marketing today, it is clear that content is a key piece of any successful marketing strategy. But what types of content are generating the highest return on investment? Although featured articles