News

When Is Your Brand Outdated?

A lot of organizations are finding it hard to keep up with their brand identity. It isn’t because they don’t have an online presence; rather their brand is out of date. In this day and age, your brand is what defines you and identifies with customers.

Fri Jun 13th 2014
John Sternal
Read More

How Marketers Can Win the World Cup

Every four years, for a few weeks cultural barriers are overlooked as individuals come together to watch fútbol and to cheer on their favorite team in the World Cup. Millions of fans worldwide tune in to watch as thirty-two teams play their hearts

Tue Jun 10th 2014
Sarah Gibson
Read More

The Importance Of Mobile Marketing Apps

Marketing has always kept up with the times. When organizations began utilizing web pages to create business momentum, it was the first step in moving toward the

Fri Jun 6th 2014
Sarah Gibson
Read More

Evidence Marketing Elevates Sales For The Construction Industry

If you’re in the building and construction industry on any level, you most likely have some form of energy-efficient offering tied to your product or service. Energy efficiency and the “green movement” have reached critical mass

Tue May 6th 2014
Sarah Gibson
Read More

Don’t Skimp On Your Brand Identity

Experts say that building a brand identity involves more than just selling at an affordable price or providing superior products in comparison with your competitors. It involves more than just a business mission statement, logo or tagline.

Tue Apr 8th 2014
Mark Reino
Read More

Best Practices in Responsive Web Design

Suppose your company is looking to update its web presence into 2014 and beyond. You’ve been happy with your existing website but you know it’s time to go in a new direction. You think it’s all about having

Tue Mar 11th 2014
John Sternal
Read More

23-Point Checklist For B2B Trade Show Marketers

January is an important month for the automotive marketers. Between the North American International Auto Show and the National Automobile Dealers Association Conference & Expo (NADA), the entire world of automotive and auto finance comes together

Tue Feb 11th 2014
John Sternal
Read More

Top Marketing Trends for 2014

With 2013 coming to a close, marketers have set their sights on what seems to be a completely digital 2014. All signs point toward a shift in satisfying digital consumer needs, as companies begin their planning and budgeting for the new year.

Tue Nov 19th 2013
Sarah Gibson
Read More

Media Tours: Taking Your Message On The Road

You may have been thinking about generating more publicity for your brand, product or service. Most likely you know how valuable this can be in driving overall awareness and positioning you as a credible leader within your industry.

Wed Nov 13th 2013
John Sternal
Read More

What We Learned From HealthCare.gov Launch

Businesses can learn some valuable lessons from the U.S. Government’s launch of HealthCare.gov website. The challenges began once the government launched the website for use, midnight of October 1st. Several problems occurred when users tried to access the site.

Mon Nov 11th 2013
John Sternal
Read More

Best Practices In Search Engine Optimization

The growing importance of Search Engine Optimization is on full speed for companies in virtually every industry. SEO is a strategic way to drive traffic to your website via the web, such as Google’s search engine.

Tue Oct 29th 2013
John Sternal
Read More

A Branding Refresher For Marketers

Consumer needs and wants are one of the leading factors that drive the world of marketing as we know today, particularly since needs and wants generate demand. Branding, as according to the business dictionary, is “the process involved in creating a unique name and image

Mon Oct 14th 2013
John Sternal
Read More

How Is The CMO Role Adapting To Change?

A question to all the CMOs reading this blog post: How is your role different today than it was five, ten or fifteen years ago? Sure, creative, messaging and reporting are critical elements of the job, but there’s a good chance

Wed Jul 24th 2013
John Sternal
Read More

How Colors Can Impact Your Brand

Consumers today are bombarded by a plethora of options when it comes to their buying needs; the alternatives in which to delegate their money can be overwhelming. But, why then do some consumers go straight to pick up one product over another

Thu Jun 20th 2013
John Sternal
Read More

How Can A Press Interview Create Leads?

“Sure, it would be great to go on TV and do an interview, but how would that translate into sales?” This is a question we’re often asked in strategy sessions with clients. On the surface, national media appearances are great ways to elevate

Wed Jun 5th 2013
John Sternal
Read More

How Yahoo And Tumblr Could Work

It has been reported by AllThingsD that Yahoo plans to buy blogging site Tumblr for approximately $1.1 billion. Social network and industry experts believe the deal represents a true opportunity for Yahoo to be “cool” again for the first time in years.

Mon May 20th 2013
John Sternal
Read More

The Impact From Image Marketing

Content is king, but more emphasis should be placed on images when selecting and shaping content. The human brain processes visuals 60,000 times faster than text. According to Laura Silverman, director of the Institute for the Study of Advanced Development

Fri May 17th 2013
John Sternal
Read More

Email Marketing For Mobile Devices

The number of commercial emails opened on mobile devices is currently at 41% according to recent data from Knotice. Before the end of the year, this number is expected to surpass emails opened on PC/desktops. This fast-growing trend presents new challenges

Tue May 14th 2013
Sarah Gibson
Read More

Video Marketing Offers Great Return On Content

When it comes to advertising and marketing today, it is clear that content is a key piece of any successful marketing strategy. But what types of content are generating the highest return on investment? Although featured articles

Sun May 12th 2013
Sarah Gibson
Read More

How Can Success Stories Help Your Business?

Often times, it’s not enough to simply tell customers how you can help them. Rather, it’s important to show customers how you can benefit their business. This is strategically achieved through sharing a success story

Wed May 1st 2013
John Sternal
Read More