The future of B2B content marketing strategies based on current trends and statistics. It seems that content marketing in B2C is much more common than content marketing in B2B. While this might be true, it is also true that more and more companies are developing B2B content marketing strategies in order to grow and expand their business. What is interesting is that B2B marketers who have used documented content strategy were much more successful than those who didn’t have such strategy.
One of the best things that a business can do is to assign a leader that can handle the B2B content marketing tasks. It doesn’t really matter if you opt for an in-house solution or you will outsource this activity, you must have one individual that is in charge for the proper execution of the strategy. An average marketer uses more than 10 B2B marketing tactics each year in order to determine which one is more effective. Some of the most commonly used tactics include blog posts, videos, case studies, social media posts and articles on websites. Infographics are getting quite popular too. In the future, professionals will definitely use sets of activities in order to reach their prospective clients and customers. While content development in the field of social media blogging will still be an excellent activity, business owners should also think about the introduction of electronic newsletters, videos, case studies, webinars and of course – infographics.
There is a chance that some new social media network or platform will become popular, but Facebook, Twitter and LinkedIn will remain equally important. This doesn’t mean that you should focus only on these networks because some other platforms that don’t seem like suitable places that should be included in your B2b content marketing strategy can be helpful too. We are talking about sites like YouTube, DailyMotion, SlideShare, Instagram and other popular websites with large communities. When it comes to outsourcing or in-house content creation, many experts suggest that a combination of these two concepts might be the best choice. This combination can be great for both small and large companies. The number of businesses that have recognized the importance of B2B content marketing will continue to increase and this is a trend that is present in every industry. In the end, B2B content marketing is a type of marketing that is constantly evolving and this is the reason why you should always follow the latest trends and use the help of professionals who work in this field.