With Artificial Intelligence (AI) becoming a major component in all things promotional and technological, marketers are acknowledging the changes that are likely to happen in the marketing industry.
Thought leadership is the key to a successful content marketing strategy. But thought leadership doesn't mean just writing any kind of articles or blogs.
B2B content marketing, when done the right way, can become a profit generators. Some businesses view content marketing as a cost center, expecting low returns on investments. However, this is not true. Many successful businesses have learned how to turn content marketing into mainstream revenue generator.
In a world where the internet is flooded with content marketing meant to drive business back to a brand, thought leadership is a way to stand out from the crowd and have your brand’s message really make an impact.
Finding the perfect strategy for content marketing can prove to be a difficult task if the market is highly saturated. Same goes for content with a very broad niche. It is easy to get swarmed in a sea of content marketers with very similar objectives, leading to a dilution of overall sales campaign penetration.
Integrated marketing is the key to a successful campaign. And knowing your audience is the key to a successful integrated marketing mix.
Email marketing is not dead. Email marketing is very much alive. An article published this week by eMarketer has solid data behind those two statements.
Every marketer knows marketing is storytelling. But telling the story is one thing. Telling a story that sells is another.
Merit Mile, an integrated communications agency serving some of the world’s most reputable brands, was recently recognized by The Stevie® Awards as a PR Campaign of the Year winner.
IBM’s artificial intelligence technology, Watson, is generating a buzz among marketers. More and more companies are partnering with IBM Watson to help them solve data daunting tasks for their marketing departments.
Global shopping trends have drastically been altered with the advent of e-commerce.
Social media marketing is now an integral part of marketing for a majority of companies.
What is the current perception of concussions and concussion treatment options? And are people truly informed on the issue of concussions?
Merit Mile recently announced the expansion of its Technology Markets division with the appointment of technology veterans Scott Lindars and Earl Siamundo, both serving as Director of Technology Markets.
Welcome back to the Five Essential Ingredients of a Service Provider Marketing Plan. In part one, we discussed finding your unique story, defining your marketing strategy and performing a marketing assessment. In part two we bring everything together into a measurable, audience-specific marketing plan.
Let’s start with the obvious. The demand for hosted services like SaaS, DaaS and storage is steadily growing and so are the number of Managed Service Providers, hosters and channel partners providing these services.
Adopting cloud services is no longer a speculative if, but now a matter of when, which use cases, which business units and to which clouds or service providers. In fact, the RightScale 2016 State of the Cloud Report showed that 95% of respondents reported using some type of cloud.
In a B2B marketing environment, having a lot of users following your brand is simply not enough, we have to move focusing only on likes and followers on our social media pages. In a B2B marketing environment, user data and the first generation of social media marketing tools
Almost anytime you connect to the internet via an app or simply by visiting a website, you get bombarded with ads trying to distract you and entice you to buy their product or service. The ads are becoming more advanced, playing automatically and sometimes covering your entire screen
One of the best things that a business can do is implement a SMS marketing strategy during the holiday season. With customers being bombarded by emails, print, TV ads, circulars, and push notifications there is no better way than to cut through all the noise and put the