News

SMS: The New Leader in Mobile Marketing

One of the best things that a business can do is implement a SMS marketing strategy during the holiday season. With customers being bombarded by emails, print, TV ads, circulars, and push notifications there is no better way than to cut through all the noise and put the

Mon Nov 2nd 2015
John Sternal
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B2B Content Marketing Expert Strategies

The future of B2B content marketing strategies based on current trends and statistics. It seems that content marketing in B2C is much more common than content marketing in B2B. While this might be true, it is also true that more and more companies are developing B2B content

Mon Sep 28th 2015
John Sternal
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The Marketing Plan of March Madness

March Madness is one of the greatest times of the year for college basketball fans. For three weeks college basketball fans are glued to the television as well as their brackets hoping they picked the right winners and upsets. However, March Madness isn’t only a fun

Fri Apr 17th 2015
Sarah Gibson
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Social Media and Modern Day Candidacy

Appealing to listeners takes strategy. There are various ways to market and reach out to viewers, particularly nowadays with numerous content outlets to post to. Sites such as YouTube, Instagram, and Facebook allow people and brands to broadcast to the public

Tue Apr 14th 2015
Sarah Gibson
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Oscars Ads Not a Competition for Super Bowl Ads

Everyone always raves about Super Bowl commercials. Each year, consumers and organizations alike look forward to the Super Bowl to see the best commercials brands have to show. With slots costing upwards of 4.5 million dollars, it is no wonder Super Bowl

Wed Mar 4th 2015
Sarah Gibson
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Brooke Pancake and LPGA Marketing

In today’s media-saturated world, brands need to find a way to break through the clutter in order to have the desired impact on their audience. For sports brands, engaging with supporters is a crucial part of their marketing strategy. What’s more making

Fri Feb 13th 2015
Sarah Gibson
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Owning Your Social Media Mistakes Could Save You From Embarrassment

Social media mistakes are not always easy to fix. For companies that have an online presence, few, if any, can afford to have a social media blunder. The Internet is quick in pointing out mistakes and not readily willing to forgive. However, every once in a while

Mon Jan 5th 2015
Sarah Gibson
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Rules of Engagement

Engaging with an audience is one part skill, one part reach and one part timing. All parts add up to what businesses hope to be a constructive conversation that further establishes the brand in the eyes of consumers. Social media managers spend an ornate amount

Wed Dec 17th 2014
Sarah Gibson
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Remarketing: Because Once Is Never Enough

Trying to convert site visitors into leads is no small task. With a little help from remarketing, companies experience a growth in revenue and brand awareness that simply cannot be denied. A Loews Hotels case study shows that the hotel company saw an increase

Wed Dec 10th 2014
Sarah Gibson
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Mobile Advertising Making Up Businesses Top Spending

Companies have observed that in order to stay in the game, they must not only have an online presence but a mobile one as well. A recent Business Insider article reported that businesses have started to more heavily invest in mobile advertising

Fri Dec 5th 2014
Sarah Gibson
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Newsjacking In a Social World Video

Newsjacking. What is it? How to do it? Why is it important? It’s the new way that brands are communicating with audiences today.

Mon Nov 3rd 2014
Sarah Gibson
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More Than Revenue, Work Environment Matters Too

It’s no surprise that some of the biggest companies and corporations are the best places to work. However, when it comes to what makes a good work environment and what makes employees happy, the amount of money the organization

Tue Aug 12th 2014
John Sternal
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Marketing with Kik, WhatsApp, Snapchat and Others

Companies have learned that normal advertising channels don’t impact audiences the way they used to. In an effort to stay up to date and continue to succeed, many organizations have embraced social media as an integral

Wed Jul 30th 2014
John Sternal
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Malaysia Airlines – Time for Rebranding?

Most organizations experience at least one crisis during their existence and are able to recover. Very few are able to recover from multiple crises, especially in a short amount of time. This is what Malaysia Airlines is presently experiencing.

Wed Jul 23rd 2014
Mark Reino
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Greyhound – An Interesting Case Study in Rebranding

Greyhound offers an interesting case study in rebranding today. The time-honored bus/transportation provider needed to undergo a makeover in order to attract new and younger audiences, as well as compete against other forms of popular

Tue Jul 15th 2014
Sarah Gibson
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LeBron James: Basketball Star, Marketing Mogul

LeBron James, one of the NBA’s most popular players, has decided to go back to Cleveland. Opting out of his contract with the Miami Heat, James wanted to test the free agency waters to see if any other teams would take the bait.

Fri Jul 11th 2014
John Sternal
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B2B or B2C? Neither it’s Human to Human

Through the years, B2B and B2C have been markedly different and rightfully so. Marketers aren’t targeting the same audience, so why use the same types of communication to reach them? However, consumers are consumers, and in today’s world of abundant

Wed Jul 2nd 2014
Sarah Gibson
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The Internet of Things

The Internet of Things, or IoT for short, is the new way to establish and remain connected over the Internet. IoT connects people, objects and anything with a unique identifier over a network, transferring data seamlessly without human-to-human

Mon Jun 23rd 2014
Sarah Gibson
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Is Your Mobile Campaign Integrated?

The importance of having an integrated marketing campaign cannot be understated. In order for businesses to be successful and have the best return on investment, it is necessary to reach consumers across all platforms – mobile

Fri Jun 20th 2014
Sarah Gibson
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The Reach of Facebook Advertising

The digital age has turned the advertising model on its head. With the advent of social media and the ease of connectivity, advertisers need to find new ways to reach potential customers. Facebook has been the advertising driving

Tue Jun 17th 2014
Sarah Gibson
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