Competition is tough out there, especially in the healthcare industry. With this economic climate, we’re all scrounging to beat out fierce competitors for our customer’s business. What are you doing to stay on top?
With 2018 coming to an end, there’s no better time than now to design a robust marketing plan for the New Year. We know your healthcare business isn’t the type to typically do well out of holiday sales, but there are marketing strategies you can implement during this time of the year to stay one step ahead of the competition in 2019. In addition to the below tips, take a look at this Merit Mile marketing planning blog that provides guidance on how to balance awareness and lead generation in your marketing mix.
This may not be something you want to do as it can be expensive, but from a marketing perspective, it’s an idea you can’t afford to leave out of consideration. From healthy fruit baskets to free health checkups, what you gift doesn’t matter as much as who you gift it to. Your goal is to keep your current clients happy while attracting business from top prospects in the near future.
This idea may be “outside the box” when compared to what you’ve done in the past, but it can go a long way in setting you apart from the competition during this time of the year. Just make sure the video has information pertaining to your target market.
Talk about a great way to draw the attention of your clients and your clients to be to your organization. Imagine this: you put together a quit smoking contest or perhaps a weight loss challenge in which the winner takes home an assortment of items. Maybe you throw in a big prize, such as an iPad, or a flat screen television. These types of contests have the tendency to go viral in a hurry, especially when you market through social media.
Do not shut down your healthcare marketing for the year just yet. Instead, consider the above-mentioned strategies during the month of December. The return on investment could knock your socks off for the New Year.
For more insights, set up a call with a Merit Mile associate today.