Boca Jets Lacrosse Announces New Branding and Agency of Record Partnership


Boca Jets Lacrosse and Merit Mile Partner to Produce New Brand Identity, Team Uniforms, Merchandise, Website and Social Media Platforms

Boca Raton, FL – Boca Jets Lacrosse, a 501(c)3 non-profit youth lacrosse entity entering its 15th season in the community, announced today a strategic branding and marketing partnership with Merit Mile—a full-service, Boca Raton-based advertising and public relations firm established in 2007.

Boca Jets Lacrosse was founded in 2004 by veteran lacrosse pioneers Don and Brian Clinton, and in the inaugural season over 200 children (grades K-8) signed on to play. Today, Boca Jets Lacrosse is led by President, Steven Finver, and currently has over 350 boys and girls on the active roster. Boca Jets Lacrosse is one of several organizations playing within the SFYLL (South Florida Youth Lacrosse League) which fields teams from Miami to Jupiter.

“We are beyond thrilled for this branding partnership with Merit Mile,” President Steven Finver noted. “Lacrosse is arguably the fastest-growing sport in the country. In our Boca Raton backyard we are fortunate to have Palm Beach County’s only professional sports team, the Florida Launch, representing Major League Lacrosse. Lacrosse has never been more popular in this area. I am especially excited for this opportunity as it relates to the kids, the families, and the Boca Jets Lacrosse sponsors. This is a very exciting time for the Boca Jets community,” continued Finver.

The partnership with Merit Mile includes a complete rebranding program involving a new Boca Jets Lacrosse logo, updated website, signage, and new merchandise. In addition, there are refreshed social media platforms consisting of Instagram, Facebook, Twitter, YouTube, and SnapChat.

Mark Reino, CEO of Merit Mile, commented, “This initiative has been something many of us have been working toward for well over a year now. I believe we’ve launched a fun, confident, and geographically relevant brand identity for Boca Jets Lacrosse. This updated look and feel reflects values in competition, sportsmanship and community; as well as a youth sports brand that puts Boca Jets Lacrosse on the same footing as the leading youth sports associations nationwide,” continued Reino.

Registration for the upcoming Boca Jets Lacrosse season is well underway and only a few spots for boys and girls remain open for the upcoming season which starts in January 2019. To learn more about registration and sponsorship opportunities please visit www.BocaJetsLacrosse.com, and to see the new branding and learn more please visit www.MeritMile.com/BocaJetsLacrosse.



About Boca Jets Lacrosse

Boca Jets Lacrosse was founded in 2004 by veteran lacrosse pioneers Don and Brian Clinton. The Clintons have spent over 40 years involved in the game of lacrosse as players, coaches, mentors and referees. Their love of the game and the distinct need for youth lacrosse programs in the Boca Raton area led them to form Boca Jets Lacrosse. Boca Jets Lacrosse proudly enters its 16th season in 2019 and remains steadfast in its commitment as a 501(c)3 non-profit organization. The continued goal is to provide the highest quality coaching and instruction for our players. This year’s coaching staff boasts former national collegiate lacrosse champions, former MLL (Major League Lacrosse) All-Stars, and men and women who have had storied lacrosse careers at both the high school and collegiate levels. Boca Raton is fast becoming the hotbed of lacrosse activity in South Florida. Among the fundamental goals is a commitment to sportsmanship and the true meaning of being a team player. Additionally, through fundraising and community service endeavors players and parents have an opportunity to positively impact the community. For more information please visit www.BocaJetsLacrosse.com



About Merit Mile

Established in 2007, Merit Mile is a full-service, award-winning advertising, public relations and interactive agency. The independent firm has built the Merit Mile brand on a commitment to leading-edge marketing strategy development for its clients while achieving measurable business results. As a team, Merit Mile is a resourceful and energetic collection of business-minded strategists, eccentric artists, and technology enthusiasts that are passionate about building brands, generating leads, creating awareness, and providing a level of service that strives for excellence every day. Headquartered in downtown Boca Raton FL, Merit Mile maintains an international client base—from start-ups to Fortune 500 brands—in a variety of business sectors including technology, financial services, healthcare, automotive and more.