News

Web 2.0+: The Real Value of SEM

Paid keyword management can seem over-complicated, but it doesn’t need to be. Whether you’re a seasoned pro, or can’t tell a CPC from a CTR simple keyword management will increase the performance of your campaigns.

Tue Dec 9th 2008
John Sternal
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Writing For The Internet Is Different-Not!

Ever since the advent of the internet, “experts” have been spewing out guidelines for the new writing style this interactive medium demands. Don’t believe a word of it. Being a diligent copywriter who wants to stay on top of his game

Fri Nov 28th 2008
John Sternal
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How’s That Marketing Plan Coming Along?

I didn’t get the memo – when did marketing planning take on the emotional maladies of tax preparation? As it relates to blueprinting your business goals for the year, you likely fall into one of two categories: procrastinator or producer.

Thu Oct 30th 2008
John Sternal
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Branding Amidst Bailouts

Economic forces are playing havoc with some of the most trusted brands in the global marketplace. For many of you, it’s simply about maintenance. For some, it’s about survival. It’s safe to say that the internet-economy

Wed Oct 29th 2008
John Sternal
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Finding News When There Isn’t Any

In between the CEO’s office and the mailroom, you can always find interesting company stories and opportunities to get into the news media. Several years back while serving at a large marketing firm I was tasked with handling

Wed Oct 29th 2008
John Sternal
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AIDA—It’s Not Just An Opera

If you want your messaging to be effective, AIDA should be music to your ears. With the advent of new media, and more recently Web 2.0, some believed that advertising as we knew it was dead. Certainly, the communication dynamic changed profoundly.

Tue Oct 28th 2008
John Sternal
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Using LinkedIn to Promote a Webinar

LinkedIn and similar networking sites are a great way to generate free buzz for a B2B webinar. Since Linkedin is focused on professional networking, it gives you an opportunity to reach out to other professionals and potential customers.

Tue Oct 28th 2008
John Sternal
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Virtualization in 2009: It’s All About the Channel.

Looking back, it’s amazing to witness the virtualization industry’s evolution. I think ‘08 will long be recognized as the year of the virtualization draft. Some entered the big leagues and took bold leaps, others overpromised

Tue Oct 28th 2008
John Sternal
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Ready-to-Retail Solution Personalized for Mid-Market Retail Enterprises

UCS Solutions, a leading provider of retail-centric enterprise resource planning systems and a certified SAP reseller, today announced Ready-to-Retail, an out of the box solution, supports the unique challenges and needs of retail enterprises.

Wed Sep 10th 2008
John Sternal
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Gain Retail Peace of Mind with Greater Control and Visibility

Solutions, a leading provider of retail-centric enterprise resource planning systems and a certified SAP reseller, today announced part one of a two-part webinar series. Mid-market retail enterprise will gain the power to revolutionize

Wed Aug 13th 2008
John Sternal
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Merit Mile Partners with Managed Maintenance, Inc

Merit Mile, LLC, a South Florida-based marketing communications agency today announces that Managed Maintenance, Inc. (MMI), a Boca Raton Florida-based provider of IT Asset Management services, has retained Merit Mile for marketing consulting and development

Mon Mar 3rd 2008
John Sternal
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Revolution Money Taps Merit Mile

Merit Mile, LLC, a South Florida-based marketing communications agency today announces that Revolution Money, a St. Petersburg Florida-based payment network, has tasked Merit Mile on various marketing communications assignments.

Fri Jan 18th 2008
John Sternal
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