It seems as though each day we hear of another newspaper that is not only suffering through massive layoffs (like the rest of the world), but there is even talk of a few local daily newspapers closing their doors because of the bad economy and the rapidly evolving

Paid keyword management can seem over-complicated, but it doesn’t need to be. Whether you’re a seasoned pro, or can’t tell a CPC from a CTR simple keyword management will increase the performance of your campaigns.

Ever since the advent of the internet, “experts” have been spewing out guidelines for the new writing style this interactive medium demands. Don’t believe a word of it. Being a diligent copywriter who wants to stay on top of his game

I didn’t get the memo – when did marketing planning take on the emotional maladies of tax preparation? As it relates to blueprinting your business goals for the year, you likely fall into one of two categories: procrastinator or producer.

Economic forces are playing havoc with some of the most trusted brands in the global marketplace. For many of you, it’s simply about maintenance. For some, it’s about survival. It’s safe to say that the internet-economy

In between the CEO’s office and the mailroom, you can always find interesting company stories and opportunities to get into the news media. Several years back while serving at a large marketing firm I was tasked with handling

If you want your messaging to be effective, AIDA should be music to your ears. With the advent of new media, and more recently Web 2.0, some believed that advertising as we knew it was dead. Certainly, the communication dynamic changed profoundly.

LinkedIn and similar networking sites are a great way to generate free buzz for a B2B webinar. Since Linkedin is focused on professional networking, it gives you an opportunity to reach out to other professionals and potential customers.

Looking back, it’s amazing to witness the virtualization industry’s evolution. I think ‘08 will long be recognized as the year of the virtualization draft. Some entered the big leagues and took bold leaps, others overpromised

UCS Solutions, a leading provider of retail-centric enterprise resource planning systems and a certified SAP reseller, today announced Ready-to-Retail, an out of the box solution, supports the unique challenges and needs of retail enterprises.

Solutions, a leading provider of retail-centric enterprise resource planning systems and a certified SAP reseller, today announced part one of a two-part webinar series. Mid-market retail enterprise will gain the power to revolutionize