News

Google Intelligence

Google has recently released a new feature called “Intelligence” (currently in Beta). Enterprise analytics companies including Coremetrics, Omniture and WebTrends must be left scratching their heads as Google has yet released another tool – FREE of charge.

Sat Dec 5th 2009
Sarah Gibson
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Women Executive Leadership CMS Case Study

In today’s world of web development there is no lack of Content Management Systems (CMS) from which to choose when developing a web site – either for internal use or for clients. How do you go about selecting the right CMS for the job? As with many development decisions

Thu Nov 12th 2009
Sarah Gibson
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Selecting the Right Web Programming Language

When approaching a web development project, whether it be for a public facing site or an intranet, one of the most important and often difficult decisions is selecting the right dynamic web development language. In today’s web development world, three major languages stand out – PHP, .NET, and ColdFusion. Each is suitable as a web […]

Tue Oct 13th 2009
Sarah Gibson
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Master New Tools for Effective Presentations

Business communications continue to evolve, and your ability to adapt may not only make for an effective presentation, but may also separate you from the pack in a volatile job climate. Most executives learned early on that a key to their success within their organization

Fri Sep 4th 2009
Sarah Gibson
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Merit Mile and Microsoft Hosting University

Satisfying one’s thirst for quality of work is typically compartmentalized into one or two categories. Our latest creation, Microsoft Hosting University, represents the perfect web-marketing trifecta for Merit Mile: highly strategic, uniquely creative, and an in partnership

Tue Aug 25th 2009
Sarah Gibson
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Mobile Marketing

With the incredibly increasing popularity of Twitter, more and more people are becoming aware of the power of what can be said in only 160 characters. In addition, business owners are realizing that SMS is a cost effective way of communicating with potential

Wed Jun 24th 2009
John Sternal
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The Twitter Phenomenon

How Tweet it is! Has Twitter become an essential part of life as we know it or is it simply the latest Chia Pet of the Internet? Twitter, a quirky online social networking community, is the hottest thing on the Internet right now. Essentially

Sun May 31st 2009
John Sternal
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Introducing, Florida Denture Institute

When a prominent Fort Lauderdale DMD arrived at Merit Mile to discuss her vision for a highly specialized “Turbyfill” dentures practice, first on the order of business was a name, tagline and brandmark. We hope you like them!

Thu May 21st 2009
John Sternal
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Email Headers In The Right Direction

Email may have supplanted snail mail for direct marketing, but the challenge remains the same: how to keep recipients from trashing your message before they read it. Here are a few best practices that may help your next campaign. We’ve all received plenty

Fri Apr 10th 2009
John Sternal
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Integrated PR and Marketing; a Grand Slam

As with anything in marketing, it’s always the best idea to have a very integrated approach that combines a multi-disciplinary focus to reach different levels of your target audience. This is especially true with your public relations efforts

Wed Mar 11th 2009
John Sternal
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A Few Words About Keywords

In my last blog I contended that there’s no such thing as an internet writing style. In response, a reader wondered if I “had purposely neglected to discuss the importance of taking effective print media copywriting and optimizing it for the search engines

Tue Mar 3rd 2009
John Sternal
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Pick Your Cloud Computing Dance Partner Yet?

Nearly 90% of all current web servers on the internet are dedicated to low-to-mid traffic websites. The players arranging their cloud computing product catalogs are drooling to capture their share of this ripe opportunity. Did you get your party

Thu Feb 19th 2009
John Sternal
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Leverage Social Media with PR

One big discussion today in marketing and communication circles continues to be on how to effectively embrace social media (Facebook, Twitter, MySpace, etc.) and merge it with your company’s PR campaigns, projects or initiatives? The positive view is that companies are even having

Sat Feb 14th 2009
John Sternal
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2009 WEL Corporate Salute

Yesterday, I had the pleasure of attending the 2009 Women Executive Leadership (WEL) Corporate Salute at the Seminole Hard Rock Hotel & Casino. If you think corporate boardrooms are only served by the good ol’ boys club, think again. WEL, a Merit Mile client

Fri Feb 13th 2009
John Sternal
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WEL Honors 16 Florida Companies For Gender Diversity In The Boardroom

WEL (Women Executive Leadership), a Florida-based organization that advocates, educates, and connects accomplished women, today saluted the 16 Florida companies with two or more female Directors on their Boards.

Wed Feb 11th 2009
John Sternal
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WEL to Unveil Winners of its Corporate Salute Awards

Sixteen Florida companies with Women in their Boardrooms will be honored. WEL (Women Executive Leadership), a Florida based organization that advocates, educates, and connects accomplished women, will announce the winners of its 2008 Corporate Salute on February 11

Sun Jan 25th 2009
John Sternal
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Achieve Online Training Goals with Rewards

Many companies set up online training modules to train employees, vendors and/or resellers. These online systems, custom or off-the-shelf, prove to be a much more cost effective option compared with staffing trainers, or designing, printing and mailing

Wed Jan 14th 2009
John Sternal
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Effective PR When the Media World is Shrinking

It seems as though each day we hear of another newspaper that is not only suffering through massive layoffs (like the rest of the world), but there is even talk of a few local daily newspapers closing their doors because of the bad economy and the rapidly evolving

Fri Dec 19th 2008
John Sternal
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Web 2.0+: The Real Value of SEM

Paid keyword management can seem over-complicated, but it doesn’t need to be. Whether you’re a seasoned pro, or can’t tell a CPC from a CTR simple keyword management will increase the performance of your campaigns.

Tue Dec 9th 2008
John Sternal
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Writing For The Internet Is Different-Not!

Ever since the advent of the internet, “experts” have been spewing out guidelines for the new writing style this interactive medium demands. Don’t believe a word of it. Being a diligent copywriter who wants to stay on top of his game

Fri Nov 28th 2008
John Sternal
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