Merit Mile Wins Five ADDY Awards for Print, Web and Radio Creative

By virtue of the Web, the playing field for nearly all global businesses is level-set, and the same can now be said for the business of advertising communications. At the ADDY Awards Gala on Friday evening March 4, relative newcomer to the South Florida creative scene, Merit Mile Communications, walked away with several high-visibility ADDY Awards and left many impressed with the agency and its talented team.

The ADDY Awards Gala was produced by the Advertising Federation of Greater Fort Lauderdale, the local arm of the American Advertising Federation. “Our first go-round participating in the ADDYs was an obvious success, and we’re particularly proud of our accomplishments among nearly all mainstream media outlets. I’m unaware of any agency that accomplished anything remotely similar—for Web, print and radio—and it’s a glowing endorsement for our team and our ability to deliver across all channels,” stated Mark Reino, agency principal.

Specifically, Merit Mile won a Gold ADDY for broadcast radio creative on behalf of client, mindSHIFT Technologies. Merit Mile also won a Gold ADDY for a specialty direct marketing campaign that included branding, advertising, and trade show components for Microsoft Hostapaloooza. Also for Microsoft, the firm was recognized with a Silver ADDY for an integrated online campaign supporting the launch of Windows Phone 7.

Lastly, the firm won Silver ADDYs for web and print self-promotion advertisements within the French American Chamber of Commerce and the Junior League, respectively. All work is available on Merit Mile’s Silverlight-powered online portfolio located on our Work page.