News

How Companies Of Every Size Realize It’s Time To Hire a PR Agency

While working on the internal communications team of a Fortune-500 technology distributor, I was tasked with several initiatives – many of which I was solely responsible for, and for the others, I was part of a team.

Tue Jul 2nd 2019
John Sternal
Read More

Staying Ahead of the Curve, PR Best Practices for B2B Automotive Brands

In the competitive automotive industry, how can your B2B automotive brand continue to thrive? Truthfully, it comes down to the application of various practices. Considering this, we have given some of the best Public Relations practices you can apply to your brand.

Tue Jun 25th 2019
John Sternal
Read More

Pro Tips for Maximizing Your Microsoft Inspire Experience

Whether you’re a first timer this year or have attended dozens of events, Inspire (formerly WWPC), is nothing short of an immersion into the intricacies of information technology, and a veritable cloud computing bonanza. Having attended, presented …

Tue Jun 18th 2019
Mark Reino
Read More

4 Tips for Stellar Product Demo Videos

Not all product demo videos are created equally, and unfortunately, many fall short of captivating their audience. What does it take to ensure your demo videos have the right amount of how-to and context to keep viewers engaged? Consider these four tips to create interesting and useful product demo videos.

Tue Jun 11th 2019
Taylor Karben
Read More

The Survey Results Are In, Now What?

We all love surveys. From real-time polling on Instagram Stories to participating in an in-depth research study, everyone wants to have their voice counted and to see how they stack up against their peers. In the IT channel and tech industry, it seems like we can’t get enough of them. But nobody runs a survey just for a sake of it, it’s the results and what we do with them that we are after.

Thu May 23rd 2019
Scott Lindars
Read More

Hospitality Advertising: Smart Approaches for Putting Heads in Beds and Butts in Seats

If you are in the hospitality sector you recognize that coming up with fresh ideas to fill rooms, seats and tables is paramount to your success week in and week out.

Fri Nov 30th 2018
Sarah Gibson
Read More

Four Social Media Marketing Tips to Boost Your Holiday Sales This Year

Social media will drive more holiday purchase decisions this year than ever before as shoppers are flocking online in search of gift ideas. In fact, according to Mashable, about 65% of shoppers embark upon their gift search on social media.

Fri Nov 30th 2018
Sarah Gibson
Read More

Three Essential Year-End Healthcare Marketing Strategies to Consider

Competition is tough out there, especially in the healthcare industry. With this economic climate, we’re all scrounging to beat out fierce competitors for our customer’s business. What are you doing to stay on top?

Fri Nov 30th 2018
Sarah Gibson
Read More

Boca Jets Lacrosse Announces New Branding and Agency of Record Partnership

Boca Jets Lacrosse, a 501(c)3 non-profit youth lacrosse entity entering its 15th season in the community, announced today a strategic branding and marketing partnership with Merit Mile—a full-service, Boca Raton-based advertising and public relations firm established in 2007.

Fri Nov 30th 2018
Sarah Gibson
Read More

Finding Balance in the Awareness and Lead Generation Mix

There comes a point in time when every brand faces the difficulty of prioritizing investments for the greater good of the mission. What's more important, awareness or demand generation?

Thu May 10th 2018
Mark Reino
Read More

Five Reasons to Expand Your VAR Business with Cloud Services

After all the talk and all the hype, the proof is finally out.  Cloud revenues for the four quarters ended September 30, 2016, grew 25% over the previous year, according to a recent Synergy Research Group report.

Tue May 16th 2017
Sarah Gibson
Read More

Using Emojis Effectively In Your Marketing Campaign

Emojis are of popular use amongst millennials and marketers are realizing the advantage of incorporating them into their marketing campaigns. These icons can help marketers make a positive connection with the younger generations.  Here are some tips on how brands can incorporate emojis into their next campaign.

Tue Mar 14th 2017
Sarah Gibson
Read More

How Artificial Intelligence Can Help B2B Marketing Campaigns

With Artificial Intelligence (AI) becoming a major component in all things promotional and technological, marketers are acknowledging the changes that are likely to happen in the marketing industry.

Mon Jan 23rd 2017
Sarah Gibson
Read More

Tips for Successful B2B Thought Leadership

Thought leadership is the key to a successful content marketing strategy. But thought leadership doesn't mean just writing any kind of articles or blogs.

Fri Nov 18th 2016
Amanda Molitor
Read More

How to Generate Profit from B2B Content Marketing

B2B content marketing, when done the right way, can become a profit generators. Some businesses view content marketing as a cost center, expecting low returns on investments. However, this is not true. Many successful businesses have learned how to turn content marketing into mainstream revenue generator.

Wed Nov 9th 2016
Amanda Molitor
Read More

The Importance of Thought Leadership

In a world where the internet is flooded with content marketing meant to drive business back to a brand, thought leadership is a way to stand out from the crowd and have your brand’s message really make an impact.

Wed Sep 21st 2016
Amanda Molitor
Read More

Tips To Increase B2B Content Marketing

Finding the perfect strategy for content marketing can prove to be a difficult task if the market is highly saturated. Same goes for content with a very broad niche. It is easy to get swarmed in a sea of content marketers with very similar objectives, leading to a dilution of overall sales campaign penetration.

Fri Aug 12th 2016
Amanda Molitor
Read More

Integrated marketing is key to a successful campaign.

Integrated marketing is the key to a successful campaign. And knowing your audience is the key to a successful integrated marketing mix.

Mon Aug 8th 2016
Mary Anne Johnson
Read More

Email marketing is not dead. It is very much alive.

Email marketing is not dead. Email marketing is very much alive. An article published this week by eMarketer has solid data behind those two statements.

Wed Jul 27th 2016
Mary Anne Johnson
Read More

Microsoft Power BI: 3 Tips to Craft a Compelling Marketing Story in the IT Supply Chain

Every marketer knows marketing is storytelling. But telling the story is one thing. Telling a story that sells is another.

Fri Jul 1st 2016
Earl Siamundo
Read More