While working on the internal communications team of a Fortune-500 technology distributor, I was tasked with several initiatives – many of which I was solely responsible for, and for the others, I was part of a team.
In the competitive automotive industry, how can your B2B automotive brand continue to thrive? Truthfully, it comes down to the application of various practices. Considering this, we have given some of the best Public Relations practices you can apply to your brand.
Whether you’re a first timer this year or have attended dozens of events, Inspire (formerly WWPC), is nothing short of an immersion into the intricacies of information technology, and a veritable cloud computing bonanza. Having attended, presented …
Not all product demo videos are created equally, and unfortunately, many fall short of captivating their audience. What does it take to ensure your demo videos have the right amount of how-to and context to keep viewers engaged? Consider these four tips to create interesting and useful product demo videos.
We all love surveys. From real-time polling on Instagram Stories to participating in an in-depth research study, everyone wants to have their voice counted and to see how they stack up against their peers. In the IT channel and tech industry, it seems like we can’t get enough of them. But nobody runs a survey just for a sake of it, it’s the results and what we do with them that we are after.
If you are in the hospitality sector you recognize that coming up with fresh ideas to fill rooms, seats and tables is paramount to your success week in and week out.
Social media will drive more holiday purchase decisions this year than ever before as shoppers are flocking online in search of gift ideas. In fact, according to Mashable, about 65% of shoppers embark upon their gift search on social media.
Competition is tough out there, especially in the healthcare industry. With this economic climate, we’re all scrounging to beat out fierce competitors for our customer’s business. What are you doing to stay on top?
Boca Jets Lacrosse, a 501(c)3 non-profit youth lacrosse entity entering its 15th season in the community, announced today a strategic branding and marketing partnership with Merit Mile—a full-service, Boca Raton-based advertising and public relations firm established in 2007.
There comes a point in time when every brand faces the difficulty of prioritizing investments for the greater good of the mission. What's more important, awareness or demand generation?
After all the talk and all the hype, the proof is finally out. Cloud revenues for the four quarters ended September 30, 2016, grew 25% over the previous year, according to a recent Synergy Research Group report.
Emojis are of popular use amongst millennials and marketers are realizing the advantage of incorporating them into their marketing campaigns. These icons can help marketers make a positive connection with the younger generations. Here are some tips on how brands can incorporate emojis into their next campaign.
With Artificial Intelligence (AI) becoming a major component in all things promotional and technological, marketers are acknowledging the changes that are likely to happen in the marketing industry.
B2B content marketing, when done the right way, can become a profit generators. Some businesses view content marketing as a cost center, expecting low returns on investments. However, this is not true. Many successful businesses have learned how to turn content marketing into mainstream revenue generator.
Finding the perfect strategy for content marketing can prove to be a difficult task if the market is highly saturated. Same goes for content with a very broad niche. It is easy to get swarmed in a sea of content marketers with very similar objectives, leading to a dilution of overall sales campaign penetration.
Integrated marketing is the key to a successful campaign. And knowing your audience is the key to a successful integrated marketing mix.
Email marketing is not dead. Email marketing is very much alive. An article published this week by eMarketer has solid data behind those two statements.
Every marketer knows marketing is storytelling. But telling the story is one thing. Telling a story that sells is another.