News

Using Emojis Effectively In Your Marketing Campaign

Emojis are of popular use amongst millennials and marketers are realizing the advantage of incorporating them into their marketing campaigns. These icons can help marketers make a positive connection with the younger generations.  Here are some tips on how brands can incorporate emojis into their next campaign.

Tue Mar 14th 2017
Sarah Gibson
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How Artificial Intelligence Can Help B2B Marketing Campaigns

With Artificial Intelligence (AI) becoming a major component in all things promotional and technological, marketers are acknowledging the changes that are likely to happen in the marketing industry.

Mon Jan 23rd 2017
Sarah Gibson
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Tips for Successful B2B Thought Leadership

Thought leadership is the key to a successful content marketing strategy. But thought leadership doesn't mean just writing any kind of articles or blogs.

Fri Nov 18th 2016
Amanda Molitor
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How to Generate Profit from B2B Content Marketing

B2B content marketing, when done the right way, can become a profit generators. Some businesses view content marketing as a cost center, expecting low returns on investments. However, this is not true. Many successful businesses have learned how to turn content marketing into mainstream revenue generator.

Wed Nov 9th 2016
Amanda Molitor
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The Importance of Thought Leadership

In a world where the internet is flooded with content marketing meant to drive business back to a brand, thought leadership is a way to stand out from the crowd and have your brand’s message really make an impact.

Wed Sep 21st 2016
Amanda Molitor
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Tips To Increase B2B Content Marketing

Finding the perfect strategy for content marketing can prove to be a difficult task if the market is highly saturated. Same goes for content with a very broad niche. It is easy to get swarmed in a sea of content marketers with very similar objectives, leading to a dilution of overall sales campaign penetration.

Fri Aug 12th 2016
Amanda Molitor
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Integrated marketing is key to a successful campaign.

Integrated marketing is the key to a successful campaign. And knowing your audience is the key to a successful integrated marketing mix.

Mon Aug 8th 2016
Mary Anne Johnson
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Email marketing is not dead. It is very much alive.

Email marketing is not dead. Email marketing is very much alive. An article published this week by eMarketer has solid data behind those two statements.

Wed Jul 27th 2016
Mary Anne Johnson
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Microsoft Power BI: 3 Tips to Craft a Compelling Marketing Story in the IT Supply Chain

Every marketer knows marketing is storytelling. But telling the story is one thing. Telling a story that sells is another.

Fri Jul 1st 2016
Earl Siamundo
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Merit Mile Takes Home Stevie Award for PR Campaign of the Year

Merit Mile, an integrated communications agency serving some of the world’s most reputable brands, was recently recognized by The Stevie® Awards as a PR Campaign of the Year winner.

Tue Jun 21st 2016
Amanda Molitor
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Artificial Intelligence and Its Impact on Marketing

IBM’s artificial intelligence technology, Watson, is generating a buzz among marketers. More and more companies are partnering with IBM Watson to help them solve data daunting tasks for their marketing departments.

Mon Jun 6th 2016
Amanda Molitor
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Retailers Want Digital Convergence, Hindered By Strategies: RSR Study

Global shopping trends have drastically been altered with the advent of e-commerce.

Wed Apr 20th 2016
Amanda Molitor
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11 Principles of Social Media Marketing

Social media marketing is now an integral part of marketing for a majority of companies.

Thu Apr 7th 2016
Amanda Molitor
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Perceptions of Concussion Treatment Options

What is the current perception of concussions and concussion treatment options? And are people truly informed on the issue of concussions?

Fri Apr 1st 2016
Amanda Molitor
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Merit Mile Expands Its Technology Markets Focus With The Addition of Two Seasoned Industry Experts

Merit Mile recently announced the expansion of its Technology Markets division with the appointment of technology veterans Scott Lindars and Earl Siamundo, both serving as Director of Technology Markets.

Tue Mar 29th 2016
John Sternal
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Five Essential Ingredients of a Service Provider Marketing Plan, Part 2

Welcome back to the Five Essential Ingredients of a Service Provider Marketing Plan. In part one, we discussed finding your unique story, defining your marketing strategy and performing a marketing assessment. In part two we bring everything together into a measurable, audience-specific marketing plan.

Tue Mar 8th 2016
Scott Lindars
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Five Essential Ingredients of a Service Provider Marketing Plan, Part 1

Let’s start with the obvious. The demand for hosted services like SaaS, DaaS and storage is steadily growing and so are the number of Managed Service Providers, hosters and channel partners providing these services.

Tue Mar 1st 2016
Scott Lindars
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Differentiate or Dwindle: 3 Steps For Service Providers to Stand Out in the Crowd

Adopting cloud services is no longer a speculative if, but now a matter of when, which use cases, which business units and to which clouds or service providers. In fact, the RightScale 2016 State of the Cloud Report showed that 95% of respondents reported using some type of cloud.

Tue Feb 16th 2016
Scott Lindars
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Value of Social Media Marketing in B2B Environments

In a B2B marketing environment, having a lot of users following your brand is simply not enough, we have to move focusing only on likes and followers on our social media pages. In a B2B marketing environment, user data and the first generation of social media marketing tools

Tue Jan 26th 2016
John Sternal
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The Pop-Up Problem

Almost anytime you connect to the internet via an app or simply by visiting a website, you get bombarded with ads trying to distract you and entice you to buy their product or service. The ads are becoming more advanced, playing automatically and sometimes covering your entire screen

Thu Dec 17th 2015
John Sternal
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