Almost overnight, the world has slowed down with all eyes turning toward any updates on the latest COVID-19 cases (Coronavirus). It has a certain, almost inexplicable scare quality attached to it even though the number of reported deaths remains at low levels. The fact that there is no cure, along with the fear of the unknown, has millions on edge wondering “what’s next”?

Technology is everywhere, and with the advancement of artificial intelligence and machine learning, digital transformation strategies seem to be inevitable for all companies, and many leading companies are reaping the rewards.

Recent data indicates the U.S. travel and tourism industry generated over $1.5 trillion in economic output, supporting nearly 8 million U.S. jobs. Is your hospitality brand eating its slice of this massive industry pie?

Public Relations (PR) strategies can be a highly effective tool for organizations in every industry and of every size. The right PR can build brand awareness, amplify credibility through thought leadership, enhance a company’s reputation in front of customers, and help bring in more sales (albeit indirectly).

Thousands of companies each year in the housewares market, builders and kitchen/bath design industries take part in critical trade events such as the International Builders’ Show (IBS), The Inspired Home Show, and the Kitchen & Bath Industry Show (KBIS).

A thought leader carries a level of credibility that makes others want to pay attention to what they have to say giving them a competitive advantage. This is extremely important for brands, whose goal should be to have a handful of well-respected thought leaders on staff giving the overall brand a higher level of credibility in front of clients, employees and industry observers. But there is more to it than just that.

There are a lot of great reasons companies partner to form strategic alliances. Together, an alliance can yield greater marketplace awareness, bigger market penetration, and, of course, value-added joint solutions. But the biggest driver by far is all about increasing revenue.

The way we communicate with our consumers online is continuously evolving. And while it’s important to include channels such as social media, SEO, and video in your strategic alliance marketing plan, email is still a top choice for generating conversions.

Public relations professionals regularly educate their management teams on what a proper PR campaign can do for their brand or organization.

Companies large and small leverage the power of two to get more done. In fact, strategic alliances (and ecosystems) are on the rise. Recent insights from Merit Mile Research shows that 54% of organizations will maintain or increase the number of alliance partners they support in 2020.

If your marketing team’s hard work is bringing in a lot of new leads through Salesforce’s CRM but you want to better understand their buying journey and qualification, then implementing a marketing automation tool is one of the most logical solutions for scoring and managing your new leads.

While working on the internal communications team of a Fortune-500 technology distributor, I was tasked with several initiatives – many of which I was solely responsible for, and for the others, I was part of a team.

In the competitive automotive industry, how can your B2B automotive brand continue to thrive? Truthfully, it comes down to the application of various practices. Considering this, we have given some of the best Public Relations practices you can apply to your brand.

Not all product demo videos are created equally, and unfortunately, many fall short of captivating their audience. What does it take to ensure your demo videos have the right amount of how-to and context to keep viewers engaged? Consider these four tips to create interesting and useful product demo videos.

We all love surveys. From real-time polling on Instagram Stories to participating in an in-depth research study, everyone wants to have their voice counted and to see how they stack up against their peers. In the IT channel and tech industry, it seems like we can’t get enough of them. But nobody runs a survey just for a sake of it, it’s the results and what we do with them that we are after.

If you are in the hospitality sector you recognize that coming up with fresh ideas to fill rooms, seats and tables is paramount to your success week in and week out.

Social media will drive more holiday purchase decisions this year than ever before as shoppers are flocking online in search of gift ideas. In fact, according to Mashable, about 65% of shoppers embark upon their gift search on social media.

Competition is tough out there, especially in the healthcare industry. With this economic climate, we’re all scrounging to beat out fierce competitors for our customer’s business. What are you doing to stay on top?

After all the talk and all the hype, the proof is finally out.  Cloud revenues for the four quarters ended September 30, 2016, grew 25% over the previous year, according to a recent Synergy Research Group report.

Emojis are of popular use amongst millennials and marketers are realizing the advantage of incorporating them into their marketing campaigns. These icons can help marketers make a positive connection with the younger generations.  Here are some tips on how brands can incorporate emojis into their next campaign.