With roughly 30 million members, MDLIVE wanted to penetrate key market segments—including health systems and health plans for awareness and demand generation. The team of Merit Mile healthcare marketers executed campaigns for health plans, health systems, and a third effort focused on winning-back old clients. Prior to creative exploration, Merit Mile researched buyer personas and created a detailed messaging and positioning framework. Ultimately, campaigns were created for self-service execution, including simple A/B testing elements for broader optimization. For more, please email us here.