Serving Entrepreneurs and Enterprises Alike, Marketing Agency Uses Cloud Technologies to Complement Design and Strategy, and Measure ROI in the Process Boca Raton, Fla. (February 3, 2012) — Opinions, perceptions, and artistic preferences have always driven advertising and marketing success stories. Merit Mile is determined to balance these scales with definitive metrics that tell a complete story in the field of branding and demand generation. “Our work is beautiful and we’re proud of the trophies on our mantle, but when it comes down to evaluating campaign success, bottom line evidence in the form of awareness, impressions, leads, and sales revenue are the ultimate differentiators,” says Mark Reino, CEO of Merit Mile.
The Boca Raton-based agency has developed a suite of proprietary cloud computing technologies branded as Merit Mile Metrix, using Microsoft Windows® Azure™ and designed to measure marketing campaign performance across all conventional online and offline media. Separately, the web-savvy agency also makes additional announcements on this day including the release of their new agency branding—refreshed for the first time since inception in 2007. The brand identity release is well timed as the firm and its staff relocated headquarters to trendy downtown Boca Raton facilities at 131 NE 1st Avenue. True to its identity, the new offices are appointed with a variety of technology amenities including voice over IP telephony, several high-definition flat screen monitors, digital whiteboards, and a gaming lounge appointed with Xbox 360® with Kinect™.
Reino further states, “As we celebrate our five-year business anniversary, we wanted to go boldly into a comfortable yet energizing setting, and an office that accommodates the needs of our brilliant team and world-class clients, today and tomorrow.” On the business front Merit Mile also announces the onboarding of three new clients, including Parallels Corporation, Resounders.com —a live music editorial review platform, and the Penn-Florida Companies including Via Mizner Golf & Club as well as the Santa Lucia River Club. The agency anticipates completion of several business-building initiatives for the announced clients across print, web and broadcast media outlets in the coming weeks.