The Microsoft Azure and AppSource Marketplaces provide customers with easy access to ready-to-go cloud and professional services. Customers can browse, compare, and find the ideal Microsoft partner services and solutions they need from a single place.
For Microsoft partners, it’s a highly visible way to promote their offerings, drive sales and Azure consumption, and strengthen their relationship with Microsoft. To maximize these benefits, global partners need to showcase and demonstrate the value of their offerings and services with customer-facing marketing content and search-friendly marketplace listings.
Microsoft wanted to increase the number of partners, in key global geographies, with Dynamics 365 and Power Apps marketplace offerings and help them achieve the highly desirable “co-sell ready” status, which brings greater visibility and engagement levels with Microsoft sellers. Merit Mile was tapped to lead this effort and work directly with twenty Microsoft partners across the US, UK, and Canada.
Merit Mile needed to strike a balance of capturing the unique value proposition and differentiated service offerings of each partner against creating a consistent set of marketing assets to showcase in the marketplaces. In addition, each partner’s unique brand and visual identity needed to be creatively expressed with fresh design work that was visually appealing.
Merit Mile led the complete engagement with each partner, starting with business development and planning sessions to identify the right offering to bring to the market. We met with partner stakeholders, interviewed subject matter experts, and coordinated with the marketing teams to ensure the downstream content was on-message and on-brand.
In under three months, Merit Mile developed a custom collection of marketing and sales collateral for each partner. Partners received a multi-page solution brief, customer presentation, case study, and SEO optimized web copy for their marketplace listing.
Merit Mile's project management team lead governance, including workflows, communications, and weekly reporting with each partner and Microsoft project sponsors. Microsoft Teams and Microsoft 365 were used for inter-project collaboration, real-time reporting, content reviews, and digital organization. Throughout the project, Microsoft stakeholders knew their program was not only being embraced by selected partners, but also made aware of any unique requests and requirements.
Thank you Merit Mile team, we're looking forward to future collaborations!Monica M., Microsoft Corp.
The creative team at Merit Mile, including writers and artists, brought fresh words and visuals to life, highlighting each partner's offerings with first class design work. Everything was co-branded with Microsoft, reinforcing the strategic relationship between the partners and Microsoft.
Established in 2007 in Boca Raton, FL, Merit Mile is a marketing services provider focused on helping companies and corporate marketing departments build brands, drive sales revenue, and garner publicity in their respective industries. Our unique differentiator at Merit Mile is our ability to 100% own the message, the publicity, and the demand generation aspects of the corporate marketing function. Clients hire us and rehire us for our ability to refine their messaging/value proposition, develop top and mid-funnel leads, and get the type of editorial publicity that differentiates them from their competitors. From branding to PR to demand generation, Merit Mile is the high-octane fuel that invigorates corporate growth engines. To learn more, please email us at Hello@MeritMile.com, call us at 1-561-362-888, or visit us at www.MeritMile.com.