Data modernization and cloud-scale analytics is the new go-to strategy for turning massive datasets into actionable insights and tangible business value. By using Azure Synapse to unify data from multiple platforms, businesses can gather powerful insights and uncover the answers to their most critical questions at blazing speed.
As such, Merit Mile developed a demand generation campaign with heavily targeted messaging around data modernization to a specific audience of data scientists, directors of analytics, data engineers, and key business decision makers. Using an engaging overview video and eBook, we highlighted how Azure Synapse enables businesses to leverage data faster and easier so they can -
- Gain clarity and make breakthrough discoveries
- Improve customer engagement and relationships
- Optimize spending and be more productive
- Stay ahead of change and speed up innovation
- Accelerate path to value
We calibrated our campaign by defining the ideal target customer profile and accounts and shaped our content marketing and ABM tactics based on buyer activities and current business conditions. By identifying targeted customer profiles and accounts to define our demand generation tactics, our content syndication platform's recommendation engine was able to promote relevant content to prospects based on their interests and recent activity around data analytics and related topics.