Inspire others to speak well of your brand… en masse.

Hewlett Packard Enterprise (HPE) has been a leader in IT infrastructures and services since forming in 2015. HPE offers numerous opportunities for organizations to optimize the right mix of traditional IT and private cloud resources.

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Challenge

As global organizations embraced cloud computing, it was only natural that software design and licensing evolve. Right between the ISV and the end-user sits the HPE customer: the service provider. HPE needed a steady-drip solution for communicating the benefits of partnering with HPE SLMS to service providers who needed a strategic partner in IT distribution.

Solutions

Merit Mile created a twelve-month integrated business development and marketing service campaign, leading with content creation for all appropriate social media outlets. This approach was synchronized with an online lead-generation system.

Results

Increased recruitment of hosting service provider partners within the US market over 12 consecutive months. The broader campaign delivered over $85k/month in net new service provider revenue generation against a $100k investment.

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Deliverables

  • Social Media Planning, Setup, Execution
  • Steady-Drip Blog Development
  • Content Research & Curation
  • Integrated Lead-Generation Campaign
  • Editorial Relations
  • Ongoing Management and Reporting
  • Video Development

"We evolve technology into problem-solving solutions"