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Would you hire a software developer to deploy your cloud infrastructure? An electrician to fix your plumbing? Of course not. Your approach to B2B technology marketing shouldn’t be any different.
We are the IT and channel marketing agency experts – from tech, for tech. Our team of industry veterans has nearly 100 combined years of working in IT channel industry for and with world-class companies like Citrix, Microsoft, DXC, HPE, and many, many others.
We've earned our domain expertise and clients' trust through hands-on, industry experience – not just pretty logos on our website.
Are you wrapping your arms around licensing models like Microsoft CSP (Cloud Solution Provider), Microsoft SPLA (Services Provider License Agreement), and/or the Citrix Service Provider program?
Digital transformation can be confusing, but successful adoption of technology and business solutions often start with a strategic marketing plan. When evolving customers to the cloud from on-prem or hybrid environments, a steady commitment to channel partner, service provider and end-user education is a key part of the process. This is especially true when embracing more complex licensing initiatives such as desktop delivery, endpoint security or end of support for Windows Server and SQL.
Compel your partners or end-users to move workloads to the cloud with the right message and offer. From Office 365 to Azure migration, partners and users require not only the information, but also the incentives and tools—including training and readiness, demand generation, awareness tactics, content, and, of course, digital marketing.
The Merit Mile view is that digital transformation is a macro business strategy, not a micro technology decision. Crafting and executing effective marketing communications around cloud—across all touchpoints on the IT supply chain—is where we do some of our finest work.
Have you tried those in-a-box marketing kits and seen sub-par results? Did that syndicated content from your partner fall short of expectations? Does your website and brand stand out from the crowd?
Everything about your business is unique – what you stand for, the services you provide, and how you win new customers. So why settle for off-the-shelf, generic looking web content, collateral, and branding?
Everything we do is custom built for you and finely tuned for your specific goals. From wowing customers with a video to nailing your prospects pain points in an email, we take the time to tell your unique story.
The best ideas are only as good as the plan behind them. From strategic-level business and go-to-market planning, to campaigns, promotions, and events, our technology marketing agency can help you develop, execute, and measure your plans. We’ve done it for others now let us do it for you. Read the case study.
Presentations, brochures, and datasheets oh my! Marketers need engaging content for campaigns. Customers expect informative and professional looking materials, and sales needs training, competitive positioning, and play-books. Who's going to create all the content? Merit Mile provides end-to-end content creation of:
We all know how pervasive video has become. But did you know 87% of business now use video as a primary marketing tool, up from 63% in 2017. Does your marketing strategy utilize video? We can help you captivate your audience with a range of video styles including:
What do you do when word-of-mouth referrals aren’t enough? Every business must continually fuel the pipeline but doing so is easier said than done. We start by defining specific goals – new customers, channel recruitment, compete, cross-sell, or brand awareness – and build targeted and measurable integrated marketing campaigns. Sent from your email marketing platform or our proprietary web-based platform, we can put your brand in-front of the right audience, with measurable ROI metrics to justify your investment. Read the case study.
The Merit Mile team is a strategic partner. They are an engrained part of our business… bringing new ideas, opportunities, and a level of content and creative expertise that directly impacts our business.”Kim K. | DXC Technology