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Published: December, 2019
Report Analysts: John Sternal, Partner & Director of Research
Summary: The outlook for leisure travel in 2020 remains stable, with a relatively strong economy and labor market equating to a continued robust market entering the new decade. Other than key macro-economic factors, leisure travel presently enjoys healthy demand from a mostly stable geo-political climate internationally, as well as a domestic market that’s benefitting from a solid economy, but also healthy tourism marketing in many areas catering to all unique tastes and preferences. This report takes a look at key strategies hospitality marketers continue to evaluate for their campaigns, including consumer travel preferences, where consumers are receiving their research information, and which tools consumers are using most today when making leisure travel decisions.