Scott Lindars

Scott Lindars

Marketing & Business Strategy

Scott brings over 17 years’ experience in the technology, service provider and hosting industries – including 12 years at Citrix as the key marketing leader for the Citrix Service Provider program. His extensive involvement in application, desktop and infrastructure hosting (SaaS, DaaS and IaaS) has led to guiding industry leading companies through business model and portfolio evolutions on their journey towards delivering and marketing cloud services.

As the Director of Technology Markets, Scott blends his passion for captivating storytelling and inspiring design with a pragmatic approach to marketing strategy. He relies on a relationship driven and consulting-style approach to develop bespoke marketing programs for clients’ business, revenue, awareness, and competitive requirements. His expertise spans from strategic planning at the brand, messaging and go-to-market level through overseeing the creative direction and execution of demand-generation and thought-leadership campaigns, marketing content, launches, events and sales/channel enablement.

When he’s not working, Scott races sailboats on Biscayne Bay, cooks on the Big-Green Egg, and is a woodworker creating custom furniture in his home shop in Hollywood, Florida.