With the incredibly increasing popularity of Twitter, more and more people are becoming aware of the power of what can be said in only 160 characters. In addition, business owners are realizing that SMS is a cost effective way of communicating with potential customers especially due to the broad coverage it offers. read more
How Tweet it is! Has Twitter become an essential part of life as we know it or is it simply the latest Chia Pet of the Internet?
When a prominent Fort Lauderdale DMD arrived at Merit Mile to discuss her vision for a highly specialized “Turbyfill” dentures practice, first on the order of business was a name, tagline and brandmark. We hope you like them! Read on to learn more about what’s in store for the Florida Denture Institute.
Email may have supplanted snail mail for direct marketing, but the challenge remains the same: how to keep recipients from trashing your message before they read it. Here are a few best practices that may help your next campaign.
As with anything in marketing, it’s always the best idea to have a very integrated approach that combines a multi-disciplinary focus to reach different levels of your target audience. This is especially true with your public relations efforts, in spite of the fact that many companies believe PR is synonymous with “press release”. read more
In my last blog I contended that there’s no such thing as an internet writing style. In response, a reader wondered if I “had purposely neglected to discuss the importance of taking effective print media copywriting and optimizing it for the search engines [with keywords] … an immensely important step …” I didn’t address using keywords for search-engine optimization (SEO) because I feel they are matter of content, so talking about them wouldn’t belong in a blog about style.
However, I absolutely agree that including keywords is immensely important in web copy. As a writer I hate to say it, but including the most effective keywords in your website copy is a much greater success factor than superb style—and unlike style, there’s little if any art involved. It’s a highly scientific endeavor.
Nearly 90% of all current web servers on the internet are dedicated to low-to-mid traffic websites. The players arranging their cloud computing product catalogs are drooling to capture their share of this ripe opportunity. Did you get your party invite and have you picked your dance partner yet? read more
One big discussion today in marketing and communication circles continues to be on how to effectively embrace social media (Facebook, Twitter, MySpace, etc.) and merge it with your company’s PR campaigns, projects or initiatives?
Yesterday, I had the pleasure of attending the 2009 Women Executive Leadership (WEL) Corporate Salute at the Seminole Hard Rock Hotel & Casino. If you think corporate boardrooms are only served by the good ol’ boys club, think again.
Many companies set up online training modules to train employees, vendors and/or resellers. These online systems, custom or off-the-shelf, prove to be a much more cost effective option compared with staffing trainers, or designing, printing and mailing detailed training brochures, which may not get read. read more
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