Ideas and Insights for Growing Your Business

Welcome to the Merit Mile news and blog knowledge base. Here, you can learn how to accelerate your businesses growth with insights and advice on effective marketing, advertising, PR and social strategies. Find proven tactics for creating a marketing plan, keeping up with the latest social and PR trends, developing a brand strategy and launching integrated marketing and demand-generation campaigns. Also, peruse industry-specific points of view from Merit Mile subject matter experts in various industries including information technology, automotive, financial services and more!

Follow the Merit Mile social media communities to get real-time updates, tips and best practices!


The Importance of Thought Leadership

| Advertising | September 21, 2016

In a world where the internet is flooded with content marketing meant to drive business back to a brand, thought leadership is a way to stand out from the crowd and have your brand’s message really make an impact.

Thought leadership is about inspiring the industry in which the leader presides. The content of the article or piece written should revolve around new ideas and points of view that others have potentially not been exposed to before. 

The Difference…

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Tips To Increase B2B Content Marketing

| Advertising | August 12, 2016

Finding the perfect strategy for content marketing can prove to be a difficult task if the market is highly saturated. Same goes for content with a very broad niche. It is easy to get swarmed in a sea of content marketers with very similar objectives, leading to a dilution of overall sales campaign penetration. In the field of B2B content marketing, there are a number of tried and tested methods to channelize all types of content - company blog, social…

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Integrated marketing is key to a successful campaign.

| Advertising | August 8, 2016

Integrated marketing is the key to a successful campaign. And knowing your audience is the key to a successful integrated marketing mix.

Digital media. Digital Marketing. That’s the buzz these days.  And it’s no wonder. Our world is transitioning into a very digital world.  Yet the proven strategies of traditional marketing cannot be overlooked or pushed aside.

An integrated marketing campaign will take all marketing strategies and possible tactics into consideration. These will be vetted against the objectives and the…

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Email marketing is not dead. It is very much alive.

| Advertising | July 27, 2016
Email marketing isn't going anywhere. Learn how to make the most of your email marketing campaigns.
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Microsoft Power BI: 3 Tips to Craft a Compelling Marketing Story in the IT Supply Chain

| Advertising | July 1, 2016

Every marketer knows marketing is storytelling.

But telling the story is one thing. Telling a story that sells is another.

Enter Merit Mile. Microsoft approached us to create sales tools and marketing materials for Cobweb, a U.K.-based Microsoft channel partner and cloud services hoster, to help sales reps communicate the value of Microsoft’s business intelligence tool, Power BI, to end customers.

Specifically, they wanted a complete Power BI sales kit including slide deck and telesales discussion guide along with…

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Merit Mile Takes Home Stevie Award for PR Campaign of the Year

| Advertising | June 21, 2016

Merit Mile, an integrated communications agency serving some of the world’s most reputable brands, was recently recognized by The Stevie® Awards as a PR Campaign of the Year winner.

More specifically, Merit Mile was the silver award winner in the “Communications or PR Campaign of the Year: Marketing Consumer Products or Services” category for its “#BubbleIt Bracket Challenge” campaign for client, Protect Your Bubble by Assurant, Inc. 

Protect Your Bubble by Assurant, Inc. provides protection plans for smartphones, tablets, wearable…

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Artificial Intelligence and Its Impact on Marketing

| Advertising | June 6, 2016
This article talks about artificial intelligence from IBM, and Watson technology, and how marketers can leverage IBM's Watson for their campaigns. Companies are partnering with IBM Watson to help solve data intelligence for their marketing departments.
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Retailers Want Digital Convergence, Hindered By Strategies: RSR Study

| Advertising | April 20, 2016
As more customers shift to online marketplaces, retailers are considering mobile and social digital strategies as an option to further expand their traditional businesses. How can businesses leverage mobile and social for their digital marketing.
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11 Principles of Social Media Marketing

| Advertising | April 7, 2016
Social media marketing is now an integral part of marketing for a majority of companies. Digital marketers have realized the importance of social media and recommend its inclusion in main stream marketing strategies.
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Perceptions of Concussion Treatment Options

| Advertising | April 1, 2016

What is the current perception of concussions and concussion treatment options? And are people truly informed on the issue of concussions?

Merit Mile’s research division recently presented a survey to more than 750 people throughout the U.S. to take their pulse of a number of concussion-related issues and perceptions. What’s more, the survey also aims to get a baseline understand of which pharmaceutical, neurological and research groups are taking a leadership role in the eyes of consumers.

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