Merit Mile News
How do you go about getting this publicity? You’ve sent out a press release but the phone didn’t ring with a reporter on the other side. What’s more, you know you have a compelling story to tell yet many reporters still are not writing about you.
It might be time for you to take your story on the road.
Despite many reporters dealing with compressed daily schedules as a result of their own…
Businesses can learn some valuable lessons from the U.S. Government’s launch of HealthCare.gov website. The challenges began once the government launched the website for use, midnight of October 1st. Several problems occurred when users tried to access the site. For one, it struggled to handle the influx of users it had taken on since commencing, as well as failing at certain key points.
Merit Mile’s Web Development Expert Craig Henderson stated, “The lesson learned from the failed rollout of HealthCare.gov is that system testing is essential. Any public-facing website, especially one dealing in sensitive personal information must be tested exhaustively prior to launch.” The healthcare website asks users for sensitive…
The growing importance of Search Engine Optimization is on full speed for companies in virtually every industry. SEO is a strategic way to drive traffic to your website via the web, such as Google’s search engine. Constructing with SEO best practices in mind, you can help your company achieve better recognition, and elevate your position in organic (non-paid) search results.
As long as you stay in the realm of SEO best practices, you will see positive results. Some of these best practices are comprised of the following:
Analyze your customers/write for them. The more relevant the information posted on your blog, media page, etc. on your site, the more…
Consumer needs and wants are one of the leading factors that drive the world of marketing as we know today, particularly since needs and wants generate demand. Branding, as according to the business dictionary, is “the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns and a consistent theme.” The most significant of all branding lessons would be - branding begins on the demand side of the market.
Society is constantly evolving, developing a new set of consumer wants and needs. If buyer’s needs and wants are always changing and driving the demand curve, then how must companies meet these expectations? Companies must “seduce”, or in other terms,…
A question to all the CMOs reading this blog post: How is your role different today than it was five, ten or fifteen years ago? Sure, creative, messaging and reporting are critical elements of the job, but there’s a good chance you would have mentioned those fifteen years ago, as well.
To find out exactly how the CMO role has changed over the years, Forrester and the Business Marketing Association (BMA) teamed up to conduct a survey of 117 marketing executives about how they take on new roles to support their businesses. Based on the findings, Forrester concludes that there are four key takeaways where the CMO’s…
Consumers today are bombarded by a plethora of options when it comes to their buying needs; the alternatives in which to delegate their money can be overwhelming. But, why then do some consumers go straight to pick up one product over another, or feel like clicking and browsing on some websites and not others. One simple reason can be attributed to that of Color Marketing. Color effects moods and feelings; research suggest that it has a physical effect as well, influencing the hormones that control our emotions. When using color as a part of a larger image marketing strategy, it can be one of the most powerful methods of creating customer appeal. Studies have shown that color…
“Sure, it would be great to go on TV and do an interview, but how would that translate into sales?”
This is a question we’re often asked in strategy sessions with clients. On the surface, national media appearances are great ways to elevate your brand and position your company against the competition. National exposure can also help deliver important messages that either start, reinforce or change conversations taking place within media and social circles.
However, making your story interesting to the media and taking advantage of your appearance goes beyond simply being a talking head. The easiest way to accomplish this is to determine what you want your audience to do, in addition to…
It has been reported by AllThingsD that Yahoo plans to buy blogging site Tumblr for approximately $1.1 billion. Social network and industry experts believe the deal represents a true opportunity for Yahoo to be “cool” again for the first time in years.
Those in favor of the deal will quickly point to Yahoo immediately gaining access to more than 100 million bloggers using Tumblr’s service, particularly since the demographic is largely in the under-35 crowd, a significant target for search and digital companies.
However, Yahoo making a newsworthy acquisition comes with questions, particularly since the company has been struggling over the last several…