Ideas and Insights for Growing Your Business

Welcome to the Merit Mile news and blog knowledge base. Here, you can learn how to accelerate your businesses growth with insights and advice on effective marketing, advertising, PR and social strategies. Find proven tactics for creating a marketing plan, keeping up with the latest social and PR trends, developing a brand strategy and launching integrated marketing and demand-generation campaigns. Also, peruse industry-specific points of view from Merit Mile subject matter experts in various industries including information technology, automotive, financial services and more!

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Microsoft Power BI: 3 Tips to Craft a Compelling Marketing Story in the IT Supply Chain

Earl Siamundo | Advertising | July 1, 2016

Every marketer knows marketing is storytelling.

But telling the story is one thing. Telling a story that sells is another.

Enter Merit Mile. Microsoft approached us to create sales tools and marketing materials for Cobweb, a U.K.-based Microsoft channel partner and cloud services hoster, to help sales reps communicate the value of Microsoft’s business intelligence tool, Power BI, to end customers.

Specifically, they wanted a complete Power BI sales kit including slide deck and telesales discussion guide along with…

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Merit Mile Takes Home Stevie Award for PR Campaign of the Year

Amanda Molitor | Advertising | June 21, 2016

Merit Mile, an integrated communications agency serving some of the world’s most reputable brands, was recently recognized by The Stevie® Awards as a PR Campaign of the Year winner.

More specifically, Merit Mile was the silver award winner in the “Communications or PR Campaign of the Year: Marketing Consumer Products or Services” category for its “#BubbleIt Bracket Challenge” campaign for client, Protect Your Bubble by Assurant, Inc. 

Protect Your Bubble by Assurant, Inc. provides protection plans for smartphones, tablets, wearable…

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Artificial Intelligence and Its Impact on Marketing

Amanda Molitor | Advertising | June 6, 2016

IBM's artificial intelligence technology, Watson, is generating a buzz among marketers. More and more companies are partnering with IBM Watson to help them solve data daunting tasks for their marketing departments. 

IBM Watson is a platform for Big Data analysis using its unique artificial intelligence algorithms. The algorithms are based on natural language processing and machine learning techniques and are tailored to analyze large amounts of unstructured data. This enables Watson to uncover patterns and trends that may not…

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Retailers Want Digital Convergence, Hindered By Strategies: RSR Study

Amanda Molitor | Advertising | April 20, 2016

Global shopping trends have drastically been altered with the advent of e-commerce. As more and more customers are shifting to online marketplaces, retailers are considering switching to mobile and social digital strategies as an option to further expand their traditional businesses. A study by Retail Systems Research, LLC has presented several interesting findings pertaining to retailer views towards digital convergence. RSR, sponsored by SAS has been tracking retailers’ e-commerce strategies for several years, and has recently released the…

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11 Principles of Social Media Marketing

Amanda Molitor | Advertising | April 7, 2016

Social media marketing is now an integral part of marketing for a majority of companies. Digital marketers have realized the importance of social media and recommend its inclusion in main stream marketing strategies. Managing social media, however, is not an easy task. A well thought out tweet can make your content go viral, while a careless post can cost you significant sales. Presented in this article are 11 principles of social media marketing that must be followed to ensure…

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Perceptions of Concussion Treatment Options

Amanda Molitor | Advertising | April 1, 2016

What is the current perception of concussions and concussion treatment options? And are people truly informed on the issue of concussions?

Merit Mile’s research division recently presented a survey to more than 750 people throughout the U.S. to take their pulse of a number of concussion-related issues and perceptions. What’s more, the survey also aims to get a baseline understand of which pharmaceutical, neurological and research groups are taking a leadership role in the eyes of consumers.

Click here

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| Advertising | March 29, 2016

Merit Mile recently announced the expansion of its Technology Markets division with the appointment of technology veterans Scott Lindars and Earl Siamundo, both serving as Director of Technology Markets. Merit Mile’s technology focus is the agency’s longest-tenured division, focusing on B2B program strategy, demand-gen and awareness campaign executions for some of the world’s largest Fortune-100 technology brands including Microsoft, Hewlett-Packard Enterprise and Citrix Systems.  

Prior to joining Merit Mile, Lindars spent twelve years at Citrix Systems as a marketing…

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Five Essential Ingredients of a Service Provider Marketing Plan - Part 2

Scott Lindars | Strategy | March 8, 2016

Welcome back to the Five Essential Ingredients of a Service Provider Marketing Plan. In part one, we discussed finding your unique story, defining your marketing strategy and performing a marketing assessment. In part two we bring everything together into a measurable, audience-specific marketing plan.

Step 4) Building an effective marketing plan

Now that you have defined the objectives of your marketing plan and assessed your marketing resources and capabilities, it’s time to create the plan. Four key factors of…

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Five Essential Ingredients of a Service Provider Marketing Plan - Part 1

Scott Lindars | Strategy | March 1, 2016

Let’s start with the obvious. The demand for hosted services like SaaS, DaaS and storage is steadily growing and so are the number of Managed Service Providers, hosters and channel partners providing these services. This means businesses have more choices than ever and service providers have to work even harder to win new customers and grow their business. In today’s consumer-driven, hyper-competitive market, services providers can no longer rely on just word of mouth referrals, organic leads and “me too”…

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Differentiate or Dwindle: 3 Steps For Service Providers to Stand Out in the Crowd

Scott Lindars | Strategy | February 16, 2016

Adopting cloud services is no longer a speculative if, but now a matter of when, which use cases, which business units and to which clouds or service providers. In fact, the RightScale 2016 State of the Cloud Report showed that 95% of respondents reported using some type of cloud. So why are some providers capturing more of this opportunity than others? Let’s look at three ways to ensure that your cloud business is set up for growth and leadership in…

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