As with anything in marketing, it’s always the best idea to have a very integrated approach that combines a multi-disciplinary focus to reach different levels of your target audience. This is especially true with your public relations efforts, in spite of the fact that many companies believe PR is synonymous with “press release”. read more
In my last blog I contended that there’s no such thing as an internet writing style. In response, a reader wondered if I “had purposely neglected to discuss the importance of taking effective print media copywriting and optimizing it for the search engines [with keywords] … an immensely important step …” I didn’t address using keywords for search-engine optimization (SEO) because I feel they are matter of content, so talking about them wouldn’t belong in a blog about style.
However, I absolutely agree that including keywords is immensely important in web copy. As a writer I hate to say it, but including the most effective keywords in your website copy is a much greater success factor than superb style—and unlike style, there’s little if any art involved. It’s a highly scientific endeavor.
Nearly 90% of all current web servers on the internet are dedicated to low-to-mid traffic websites. The players arranging their cloud computing product catalogs are drooling to capture their share of this ripe opportunity. Did you get your party invite and have you picked your dance partner yet? read more
One big discussion today in marketing and communication circles continues to be on how to effectively embrace social media (Facebook, Twitter, MySpace, etc.) and merge it with your company’s PR campaigns, projects or initiatives?
Yesterday, I had the pleasure of attending the 2009 Women Executive Leadership (WEL) Corporate Salute at the Seminole Hard Rock Hotel & Casino. If you think corporate boardrooms are only served by the good ol’ boys club, think again.
Many companies set up online training modules to train employees, vendors and/or resellers. These online systems, custom or off-the-shelf, prove to be a much more cost effective option compared with staffing trainers, or designing, printing and mailing detailed training brochures, which may not get read. read more
It seems as though each day we hear of another newspaper that is not only suffering through massive layoffs (like the rest of the world), but there is even talk of a few local daily newspapers closing their doors because of the bad economy and the rapidly evolving state of the media industry. What does this mean for a company looking to promote its products/services and to tell the corporate story?
Paid keyword management can seem over-complicated, but it doesn’t need to be. Whether you’re a seasoned pro, or can’t tell a CPC from a CTR simple keyword management will increase the performance of your campaigns. It starts with a few basics. First take a look at the two main players, the Sprinter and the Marathoner.
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Ever since the advent of the internet, “experts” have been spewing out guidelines for the new writing style this interactive medium demands. Don’t believe a word of it.
