Integrated Marketing
Integrated marketing is the holistic synthesis of planning, executing and managing sequential or simultaneous marketing activities across a brand, product family or solution set. Integrated marketing is, by far, the most cost effective way to maximize return on investment for results-focused marketers. 
Properly planned and executed, integrated marketing achieves consistent, relevant and measurable marketing results over time in areas such as brand awareness, lead generation and public relations visibility.
For the purposes of achieving marketing mix objectives and maximizing financial efficiencies, including ROI, integrated marketing is the preferred method of planning, creating, executing and managing go-to-market initiatives among start-up, mid-sized and enterprise organizations.
Complementary to one another in message tone, desired action and creative look and feel, integrated marketing tactics typically outperform their independent counterparts across online and offline channels. Yes, it’s our opinion but integrated marketing has merit beyond this domain. Consider this recent (May 2009) study by the Aberdeen Group:
“…organizations that achieved superior performance in annual revenue growth and year-over-year growth in return on marketing investments were two times more likely to use an integrated platform.”
For the complete report, click here.
If want to ensure your website, advertising, public relations and direct marketing activities, including social media are all integrated, on-message and complementary, submit the form below and we’ll be glad to discuss it with you. If you want to reach us now, here are our contact channels:
Merit Mile Communications
Mizner City Centre
1700 N. Dixie Highway, Suite 103
Boca Raton, FL 33432
T: +1 (561) 362-8888, F: +1 (561) 395-7375, E: Info@MeritMile.com