Case Study Series: SYNNEX Corp.

Industry

IT: Channel / Reseller Marketing

Scope

Messaging, copywriting, and trade show collateral.

Results

SYNNEX Corporation, a Fortune 500 entity, is a leading business process services company, servicing resellers and original equipment manufacturers in multiple regions around the world.

When Merit Mile engaged with SYNNEX in 2010, we started from the ground up with core messaging and collateral developed quickly in our BrandDemand motions.

Like most industry leaders, SYNNEX aims to do things right, the first time. As such, upon concluding our initial discovery phase, we recognized that we needed to align all communications stakeholders in the SYNNEXmarketing mix.

From corporate messaging to reseller messaging, Merit Mile produced and delivered the baseline positioning and go-to-market communications for SYNNEX Hosted Exchange and SaaS offerings.

Our objectives were three-fold.

First, as a hosted solutions services provider, we needed to communicate in the primary corporate voice in an effort to onboard new resellers and allow them to quickly and easily leverage and deploy a broad array of SYNNEX hosted email and software-as-a-service solutions.

Second, we needed to communicate end-customer value propositions in the voice of the reseller.

Lastly, to truly scale, we needed to provide our downstream partners with vertically tailored messaging that allowed them to communicate compelling messaging as required, across healthcare, financial services and government-focused opportunities.

As the messaging evolved, we extended these messaging principles into collateral media including tradeshow direct marketing pieces and PowerPoint presentations.