Case Study Series: GeniSys Global

Industry

Information Technology

Scope

Trade show awareness and technical copywriting.

Results

GeniSys Global understands IT. Merit Mile understands aggressive deadlines.

Exactly how did Merit Mile create, write and produce direct marketing collateral with a complementary white paper all in one week?

Well, it all started with having a compelling story to tell. Consider the GeniSys Global facts in the City of Wilmington case study:

• More than $900,000 in savings on annually budgeted items
• Projected ROI of more than 500%
• ROI materializing within six months of implementation

Merit Mile harnessed the case study facts and evolved it into a compelling story for GeniSys Global. Recognizing that it’s difficult, if not impossible, to start sales dialog “deep in the technical weeds,” Merit Mile recommended executing a trade show ice-breaker in the form of direct marketing collateral.

This full color, oversized, trade show hand-out, highlighted the net takeaway of the GeniSys Global / Wilmington initiative and drove traffic to a landing page where visitors could download the full case study.

Ultimately, this 10-page study provided our target audience with a detailed summary of the deployed solutions, and made a strong case for doing business with GeniSys Global. In the end, the cats and dogs were playing together – the sales team received great marketing collateral, and the IT team got a thorough white paper and case study.

Pretty solid results, in our opinion, particularly considering the fact that this was all (concept, design, copy writing, printing) accomplished in 7 business days.

What’s more?

Microsoft felt so strongly about this “win” that the story – alongside Merit Mile creative – was featured in a keynote address at WPC 2010 alongside thousands of worldwide partners.