Case Study Series: Citrix Systems, Inc.
Industry
Enterprise Software
Scope
Branding and Demand Generation
Results
Citrix Systems has been an industry pioneer in the server based computing sector for over two decades. When Citrix made the largest acquisition in their history, XenSource, they tapped Merit Mile as agency of record to incorporate their new brand, Citrix XenServer, into their global e-marketing rhythms across direct and reseller sales channels.
To keep go-to-market timelines short, Merit Mile first recommended and executed a program that had strategic branding and corporate demand generation initiatives developed simultaneously. This intense exercise was critical to success:
“Merit Mile BrandDemand Exploration”
With the branding and demand planning complete, Merit Mile then proceeded to execute over 40 unique programs to support Citrix XenServer branding and demand requirements across multiple online and offline channels.
Our most compelling positioning line is still achieving mindshare:
"Virtualization for the real world”
Merit Mile President, Mark Reino, has worked as a partner in various roles with Citrix Systems since 1998.
To view more of Citrix Systems creative samples, please visit our Portfolio section.
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