Case Study Series: Applied Innovations Corp.

Industry

Web Hosting

Scope

Branding & Positioning

Results

Applied Innovations is a Boca Raton, FL based web presence provider (web host) that has specialized in hosting on the Windows Server platform for over a decade.

To put it mildly, the web hosting business is fragmented, competitive and latent with would-be service providers that focus more on confusing terminology than business value.

In an effort to support and empower a new stage of growth, Merit Mile was tasked with producing a brand and positioning audit for Applied Innovations.

Cutting through the web hosting industry's clutter is akin to swimming in quicksand. As a result, it was critical to always keep our audiences - developers and SMB owners - top of mind. Similarly, we aimed to hone in on our core business and differentiate our offerings and position them with strong, succinct value propositions that are memorable, marketable, and business-critical.


"As a company we have grown and evolved over the last ten years, and the savvy perspective Merit Mile shared is invaluable. We look forward to executing their recommendations and embracing new phases of growth that are sure to impact our brand, as well as our customer acquisition processes." - Jess Coburn, CEO Applied Innovations

Complementing the brand and positioning audit, Merit Mile also put forth product marketing and branding recommendations. This deliverable strategically (and artistically) aligned our positioning recommendations with Applied Innovations' product marketing and branding initiatives.