Marketing Cloud Computing to the SMB

Written by: Craig Henderson | Strategy | February 12, 2010

cloud

The provisioning of dynamically scalable and often times virtualized resources as a service over the Internet – whoa – not exactly the most the consumable or actionable descriptor a cloud services provider should go to market with when targeting a SMB (small-to-medium sized business). Yet, many do. Before you decide on your cloud computing positioning, first take a step back from the specifics of your IT perch, put yourself in your prospects’ shoes, and focus on the core value of your offering.

read more

Women Executive Leadership CMS Case Study

Written by: Mark LeBlanc | Strategy | November 11, 2009

cms

In today’s world of web development there is no lack of Content Management Systems (CMS) from which to choose when developing a web site – either for internal use or for clients. How do you go about selecting the right CMS for the job? As with many development decisions, it’s a matter of language preference, skill sets and budget. read more

Selecting the Right Web Programming Language

Written by: Craig Henderson | Strategy | October 12, 2009

program_language

When approaching a web development project, whether it be for a public facing site or an intranet, one of the most important and often difficult decisions is selecting the right dynamic web development language. read more

Merit Mile and Microsoft Hosting University

Written by: Sarah Gibson | Strategy | August 24, 2009

hu_logo1

Satisfying one’s thirst for quality of work is typically compartmentalized into one or two categories. Our latest creation, Microsoft Hosting University, represents the perfect web-marketing trifecta for Merit Mile: highly strategic, uniquely creative, and an in partnership with a world-class client. read more

Pick Your Cloud Computing Dance Partner Yet?

Written by: Mark Reino | Strategy | February 18, 2009

Nearly 90% of all current web servers on the internet are dedicated to low-to-mid traffic websites. The players arranging their cloud computing product catalogs are drooling to capture their share of this ripe opportunity. Did you get your party invite and have you picked your dance partner yet? read more

2009 WEL Corporate Salute

Written by: Mark Reino | Strategy | February 12, 2009

 

Yesterday, I had the pleasure of attending the 2009 Women Executive Leadership (WEL) Corporate Salute at the Seminole Hard Rock Hotel & Casino. If you think corporate boardrooms are only served by the good ol’ boys club, think again.

read more

Achieve Online Training Goals with Rewards

Written by: Chrisanne Sternal | Strategy | January 13, 2009

Many companies set up online training modules to train employees, vendors and/or resellers. These online systems, custom or off-the-shelf, prove to be a much more cost effective option compared with staffing trainers, or designing, printing and mailing detailed training brochures, which may not get read. read more

How’s That 2009 Marketing Plan Coming Along?

Written by: Mark Reino | Strategy | October 29, 2008

I didn’t get the memo – when did marketing planning take on the emotional maladies of tax preparation? As it relates to blueprinting your business goals for 2009, you likely fall into one of two categories: procrastinator or producer. Which are you?

read more

Virtualization in 2009: It’s All About the Channel.

Written by: Mark Reino | Strategy | October 28, 2008

 

Looking back, it’s amazing to witness the virtualization industry’s evolution. I think ‘08 will long be recognized as the year of the virtualization draft. Some entered the big leagues and took bold leaps, others overpromised, and even more under-delivered. In the end, who will win, who will tread water, and who will flat out lose?

read more