As with anything in marketing, it’s always the best idea to have a very integrated approach that combines a multi-disciplinary focus to reach different levels of your target audience. This is especially true with your public relations efforts, in spite of the fact that many companies believe PR is synonymous with “press release”. read more

It seems as though each day we hear of another newspaper that is not only suffering through massive layoffs (like the rest of the world), but there is even talk of a few local daily newspapers closing their doors because of the bad economy and the rapidly evolving state of the media industry. What does this mean for a company looking to promote its products/services and to tell the corporate story?

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In between the CEO’s office and the mailroom, you can always find interesting company stories and opportunities to get into the news media.

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