It seems as though each day we hear of another newspaper that is not only suffering through massive layoffs (like the rest of the world), but there is even talk of a few local daily newspapers closing their doors because of the bad economy and the rapidly evolving state of the media industry. What does this mean for a company looking to promote its products/services and to tell the corporate story?

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Paid keyword management can seem over-complicated, but it doesn’t need to be. Whether you’re a seasoned pro, or can’t tell a CPC from a CTR simple keyword management will increase the performance of your campaigns. It starts with a few basics. First take a look at the two main players, the Sprinter and the Marathoner.
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